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The Circular Economy's Hidden Powerhouse
How Inrego turns 350,000 devices into revenue while saving the planet.
While most tech companies obsess over selling new hardware, a quiet Swedish powerhouse is building a billion-dollar business by reversing the supply chain. Inrego doesn't manufacture chips—they resurrect them, proving that circular economy isn't just a buzzword, it's a profitable business model.
"They're not selling computers. They're selling the idea that 'new' is overrated."
The Refurbishment Revolution
Inrego operates in the sweet spot of the massive IT asset disposition market. With just 18 employees, they're managing a throughput that would require hundreds at a traditional manufacturer. Their secret? A hyper-efficient process that turns corporate e-waste into certified, warrantied devices. The 350,000 annual reuse figure isn't just a metric—it's a supply chain mastery statement.
The Enterprise Trap Door
Here's the counterintuitive genius: Inrego's search data reveals their true audience. When companies search for 'Microsoft Authorized Refurbisher' (540 monthly searches), they're not just buying hardware—they're buying compliance, warranty, and peace of mind. Inrego has positioned itself as the enterprise's escape hatch from the linear consumption trap, turning what used to be a disposal problem into a procurement solution.
The company's tech stack reveals a modern, lean operation. Built on Tailwind CSS and Vite, their digital presence is optimized for speed and conversion. With Klarna integration and PWA capabilities, they've removed friction from B2B procurement. But the real story is in the traffic: 56% organic search suggests they've built a brand that people actively seek out, not just stumble upon.
- They've turned 'used' into a premium B2B service, not a discount bin
- Their 18-person team generates $1.6M revenue—$88K per employee in a capital-light model
- Search volume for 'inrego' (4,230/month) exceeds 'refurbisher' (870/month)—they own the category
- Social presence across 4 platforms suggests they're building a community, not just a customer base
The Circular Economy's Trojan Horse
Inrego proves that the most sustainable business is the one that never has to manufacture again.
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Circular IT solutions for all your needs | Inrego
With Inrego, you can maximize the reuse of your company's IT products. Together with our customers, we ensure that 350,000 products are reused every year. Become part of the circular economy!
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About inrego.com
With Inrego, you can maximize the reuse of your company's IT products. Together with our customers, we ensure that 350,000 products are reused every year. Become part of the circular economy!
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inrego.com uses 16 technologies across their website including Font Awesome, unpkg, jsDelivr, Cookiebot, and more.
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inrego.com receives approximately 4.1K monthly visitors and ranks #4,407,567 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
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