In the shadow of Europe's tech giants, a Madeira-based consultancy is quietly dominating its niche. INSC isn't chasing unicorn valuations—it's building a sustainable, high-margin business by solving real IT problems for real companies.

"They don't need millions of visitors when their average client pays over $100K annually. This is the power of B2B focus over consumer scale."

The tech stack tells a story of pragmatism. jQuery, Bootstrap, and Swiper—tools that might seem dated to Silicon Valley purists—power a site that loads fast and converts. No fancy frameworks, no over-engineering. They're using Tailwind CSS for modern styling while keeping the core lightweight. This isn't a tech company pretending to be one; it's a service business that uses technology as a tool, not a religion.

• Revenue per employee ($115K) suggests high-margin consulting, not low-margin outsourcing
• 100% Portuguese traffic indicates deep local market penetration, not global failure
• Brand-driven search (6,160 monthly 'insç' searches) shows strong word-of-mouth in a tight-knit business community