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Inshorts: The 60-Word News Empire
How a simple format built a $168M media giant in India
In a world drowning in infinite scroll, Inshorts built a $168M empire by doing the opposite: compressing the news into 60-word bites. With 829 employees and 1.2M monthly visits, they've weaponized brevity. This isn't just an app—it's a masterclass in frictionless consumption.
"They didn't compete with news—they reinvented the packaging. 60 words became their moat."
The Habit Machine
Inshorts' 55% direct traffic is the holy grail—users don't search for news, they search for Inshorts. This isn't just brand loyalty; it's a daily ritual. The 60-word format creates a dopamine loop: read, scroll, repeat. They've turned news consumption into a mobile game, and the metrics prove it.
The Growth Engine
With 299,846 backlinks and 39% organic traffic, Inshorts dominates search for 'inshorts news' (2,070 monthly volume). But the real genius is their bilingual strategy—English and Hindi. They're not just serving India; they're capturing the entire spectrum of Indian internet users, from metros to tier-2 cities.
The tech stack reveals their priorities: Bootstrap for speed, Vite for performance, PWA for app-like experience. They're not building a newsroom—they're building a utility. Every pixel screams efficiency. No fluff, no long reads, just pure information delivery.
- 55% direct traffic = habit-forming product
- 299K backlinks = massive SEO authority
- Bilingual strategy = 2x addressable market
- 60-word constraint = scalable content model
The 60-Word Moat
Inshorts proved that constraints breed creativity—and revenue. They didn't just summarize news; they eliminated the friction that makes news reading painful. In a world of infinite content, brevity is the ultimate luxury.
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Meta Tags
Silver crosses ₹3 lakh/kg for 1st time ever, gold rises 2% on MCX
read latest news with inshorts in less than 60 words related to business sports bollywood and technology in india and around the world in both english hindi
Short English & Hindi News|Latest News, India News, Current Affairs|Inshorts
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About inshorts.com
read latest news with inshorts in less than 60 words related to business sports bollywood and technology in india and around the world in both english hindi
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Technology Stack
inshorts.com uses 14 technologies across their website including YouTube Embed, Google Fonts, Firebase, and more.
Video
YouTube Embed
Fonts
Google Fonts
Development
Firebase
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Facebook Pixel
Analytics & Marketing
Mixpanel, Google Analytics
Traffic & Audience
inshorts.com receives approximately 1.3M monthly visitors and ranks #27,931 globally. The website has a bounce rate of 32% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 1:41 on the site.
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