9:41
instacasa.com.br
Screenshot of instacasa.com.br
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instacasa.com.br

24 technologies
VerifiedGrowingVisit17.1K/mo$4M2724 Tech2 Leads
Deep Dive

InstaCasa: The Loteadora Tech Play

A $3.5M revenue platform disrupting Brazil's land subdivision market

In a market where traditional real estate lags behind digital transformation, InstaCasa is rewriting the rules for loteadoras. They aren't just selling software; they are engineering the infrastructure for Brazil's land subdivision economy.

$3.5M
Annual Revenue
27
Employees
17K
Monthly Visits
59%
Organic Traffic

"InstaCasa isn't just digitizing lot sales; they are creating a defensible moat in a fragmented, high-friction industry."

The Growth Engine

With 17,000 monthly visits and a lean team of 27, InstaCasa achieves a revenue-per-employee ratio of approximately $130K—impressive for a vertical SaaS player in Brazil. Their traffic is heavily organic (59%), signaling strong SEO dominance in niche real estate terms like 'planta baixa' (10K+ monthly volume), effectively capturing high-intent buyers.

The Niche Strategy

While competitors chase generic real estate listings, InstaCasa targets the specific pain point of loteadoras. Their tech stack—built on Tailwind CSS and jQuery—suggests a pragmatic, fast-moving approach. They aren't over-engineering; they are shipping solutions that directly impact the 'compra e venda de lotes' lifecycle.

The data reveals a telling story: 32% direct traffic indicates strong brand recall. Users aren't stumbling upon InstaCasa; they are seeking it out. This is a classic signal of product-market fit in a B2B environment where trust is the primary currency.

  • Vertical SaaS focus: Specialized exclusively for loteadoras, not general real estate.
  • Capital efficiency: $3.5M revenue with only 27 employees.
  • SEO dominance: Capturing high-volume keywords like 'planta baixa' (10K+ volume).
  • Direct traffic strength: 32% of traffic is direct, indicating high brand loyalty.
Does not operate in general residential real estate sales.
Deep vertical integration for loteadoras.
No public funding rounds (bootstrapped or private).
High revenue per employee ($130K+).
Limited global footprint (100% Brazil-focused traffic).
Dominant organic search presence in niche construction terms.

The Verdict: A High-Efficiency Play

InstaCasa proves that vertical focus and operational efficiency beat broad horizontal plays in fragmented markets.

What tech stack does Instacasa use?

41 detected
Programming Languages1
Performance1
Web Standards2
Tracking & Analytics17
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Mixpanel
H
Hotjar
G
Google Tag Manager
A
Amazon CloudFront
H
Hotjar
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Instacasa get?

Traffic & Engagement

17.1K
Monthly Visits
2.3
Pages/Visit
0:51
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-9%
18.8K
Oct 2025
Oct
14.5K
Nov 2025
Nov
17.1K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
32%
Social
2%
Referrals
5%
Email
0%
Paid
2%

Where is Instacasa's audience located?

🌍100.0%

What keywords does Instacasa rank for?

5 keywords
1vitta barueri310 vol$0.84
2art em arquitetura o que é?60 vol
3obra residencial360 vol
4plantas que podemos comer e plantas que não podemos comer40 vol
5planta baixa10.1K vol$0.41

How is Instacasa's SEO?

Open Graph Image

OG Image preview
og:image

https://instacasa.com.br/wp-content/uploads/2024/05/depois_bg_color.jpg

Meta Tags

title63 chars

InstaCasa | Impactando a experiência de compra e venda de lotes

description118 chars

Estamos impactando a experiência de compra e venda de lotes em todo o Brasil. Conheça a nossa solução para loteadoras!

languagePT-BR

H1 Tags

h1Seu loteamento no futuro
h1Facilite a compra, acelere as vendas

Schema Types

Unknown

What is Instacasa's revenue?

$4M
Annual Revenue
27
Employees
$130K
Revenue/Employee

Who works at Instacasa?

Loading leads...

What do customers think of Instacasa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Instacasa

What is Instacasa's Revenue?
Instacasa generates approximately $4M in annual revenue. With 27 employees, that's $129,630 per employee.
What does Instacasa do?
Estamos impactando a experiência de compra e venda de lotes em todo o Brasil. Conheça a nossa solução para loteadoras!
What technologies does Instacasa use?
Instacasa uses 24 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.

Export Data

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How to contact Instacasa?

What are Instacasa's key pages?

Export instacasa.com.br Data

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Raw JSON Data

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About instacasa.com.br

Estamos impactando a experiência de compra e venda de lotes em todo o Brasil. Conheça a nossa solução para loteadoras!

Company Overview

instacasa.com.br
Website
pets_and_animals
Industry
#1,377,614
Global Rank
17.1K
Monthly Visitors
24
Technologies
2+
Employees

instacasa.com.br Key Pages

Contact instacasa.com.br

Technology Stack

instacasa.com.br uses 24 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Analytics & Marketing

Mixpanel, Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

17.1K
Monthly Visits
38%
Bounce Rate
2.3
Pages/Visit
0:51
Avg. Duration

instacasa.com.br receives approximately 17.1K monthly visitors and ranks #1,377,614 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:51 on the site.

The majority of instacasa.com.br's traffic comes from .

Frequently Asked Questions

What is instacasa.com.br?
Estamos impactando a experiência de compra e venda de lotes em todo o Brasil. Conheça a nossa solução para loteadoras!
What technologies does instacasa.com.br use?
instacasa.com.br uses 24 technologies including Font Awesome, PHP, and 18 more. View the full tech stack analysis above.
How do I contact instacasa.com.br?
You can contact instacasa.com.br via email at [email protected].
What are instacasa.com.br's social media accounts?
instacasa.com.br is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is instacasa.com.br?
instacasa.com.br receives approximately 17.1K monthly visitors and ranks #1,377,614 globally. Traffic is growing by 17.8% month-over-month.

Related Searches

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This page provides publicly available information about instacasa.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit instacasa.com.br directly at https://instacasa.com.br.