installnet.com
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Installnet: The Quiet Giant of Commercial Furniture
$29.6M in revenue with 124 employees, but almost zero digital footprint. Why?
Installnet isn't chasing viral fame—it's transforming physical workspaces. With $29.6M in revenue and just 124 employees, they've built a high-margin, low-profile business in the facilities industry. But their digital presence tells a different story: 1,102 monthly visits and a global rank of #13,021,177. This isn't a startup; it's a legacy operation with a modern tech stack.
"They're not selling software—they're selling physical transformation. And that's why their digital metrics look 'weak' to outsiders."
The B2B Anomaly
Installnet operates in a high-touch, low-volume industry. Their top keyword—'install .net' with 590 monthly searches—is a misspelling of their domain. This suggests brand recognition without digital marketing. With 50% direct traffic, their customers know exactly where to go. They don't need SEO; they need reliability.
The Revenue Paradox
At $29.6M revenue with 124 employees, that's $238K per employee—exceptional for a service business. Their tech stack (jQuery, Tailwind, Bootstrap) isn't cutting-edge, but it works. This isn't a company chasing growth at all costs; it's a profitable machine serving a niche that doesn't scale easily online.
The leadership team is seasoned: Dale Ewing (Founder & CEO), Thomas Kerr (CFO), Jenny Levendusky (Director of Operations), Aaron Weinberg (IT Director), and Lila Grant (Alliance Director). This isn't a founder-led startup; it's a mature operation with specialized roles. Their careers page exists, but they're not aggressively hiring—another sign of stability over hypergrowth.
- High revenue-to-employee ratio ($238K/employee) indicates premium service pricing
- 50% direct traffic shows strong brand recall in B2B circles
- Tech stack is functional, not flashy—Tailwind CSS for speed, jQuery for compatibility
- Top keywords reveal customer confusion ('install .net') but also strong intent
The Unsexy Billion-Dollar Play
Installnet proves that in B2B services, digital obscurity can coexist with financial success. Their real moat isn't SEO—it's operational excellence in a fragmented market.
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Commercial Furniture Installations and Decommissions - Installnet
Installnet facilitates custom furniture installations and decommissions to transform people and communities.
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About installnet.com
Installnet facilitates custom furniture installations and decommissions to transform people and communities.
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Technology Stack
installnet.com uses 18 technologies across their website including Leaflet, Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Leaflet, Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Traffic & Audience
installnet.com receives approximately 1.1K monthly visitors and ranks #13,021,177 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of installnet.com's traffic comes from .
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