instapanel.com
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Instapanel: The Human Truth Engine
How a 31-person team is rebuilding market research with human stories, not just data points.
In a world drowning in data, Instapanel is betting that the most valuable insights still come from a human voice. They've built a platform that doesn't just ask questions—it recruits real people to tell the stories your brand can actually see, hear, and feel.
"They're not selling surveys; they're selling empathy at scale."
The Human-Centric Model
With a lean team of just 31 people, Instapanel has carved out a $3.5M revenue stream by focusing on a specific niche: video panelists. Unlike traditional market research firms that rely on static forms, they prioritize qualitative, emotional data. This human-first approach is reflected in their direct traffic—52% of visitors come straight to the site, indicating strong brand recall and word-of-mouth in the B2B space.
Growth Through Focus
Instapanel's growth story is one of targeted execution. Their organic search traffic sits at 26%, with 'instapanel' commanding 410 monthly searches—a testament to brand equity. The company's leadership, including Founder Daavid Kahn and CSO David Ryan, has steered the product toward a self-service model ('Self Service' and 'Instant. Panels.' are key headlines), reducing friction for brands who need quick, authentic feedback without the enterprise-level complexity.
The tech stack—Tailwind CSS, Next.js, Vercel—reveals a modern, agile engineering culture. They're building for speed and scalability, not legacy systems. However, the 'undefined' in their top countries data suggests a concentrated, likely domestic (US/UK) client base, pointing to an untapped global expansion opportunity.
- Video-first panel recruitment (Show & Tell)
- Self-service platform for rapid deployment
- Niche focus on human stories over raw metrics
- Modern tech stack (Next.js, Vercel) for scalability
The Verdict: A High-Value Niche Player
Instapanel isn't trying to be the next Qualtrics. They're building a specialized tool for brands that value human emotion over spreadsheet rows. For founders and investors, they represent a compelling case study in vertical SaaS: dominate a specific niche, charge a premium, and scale deliberately.
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https://instapanel.com/images/cover-art-small.png
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Instapanel
We recruit video panelists to tell human stories your brand can see, hear, and feel.
We recruit video panelists to tell human stories brands can see, hear, and feel.
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Reviews (12)
Instapanel ROCKS!!
Did a survey on Walgreens and it was incredibly simple, efficient, and fun. $75 for 30 mins of my time to improve somewhere I shop 2x/month at least? Great job Instapanel!
Empresa confiável
Eu fiz um projeto super rápido e recebi no mesmo dia via PayPal. Super confiável! Eu recomendo e sempre que puder, vou participar. I did a super fast project and received it on the same day via PayPal. Super reliable! I recommend it and whenever I can, I will participate.
A new panelist's view
I've just joined as a panelist and the experience was excellent. The software (no download required) worked straight away, the compensation was very fair and paid very quickly after completion.
Easy tasks and fast payout!
Very simple tasks which don’t take that long and payout is made very quick
Reliable and Trustworthy
Really great service - very professional and quick. Very trustworthy and paid out almost instantly!
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About instapanel.com
We recruit video panelists to tell human stories your brand can see, hear, and feel.
Company Overview
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Technology Stack
instapanel.com uses 11 technologies across their website including HSTS, Vercel, FullStory, and more.
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
FullStory
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
UI Libraries
Material UI
Traffic & Audience
instapanel.com receives approximately 24.6K monthly visitors and ranks #586,983 globally. The website has a bounce rate of 17% with visitors viewing an average of 14.0 pages per visit. Users spend an average of 9:10 on the site.
The majority of instapanel.com's traffic comes from .
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