instrulogic.com
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The 3-Person SCADA Powerhouse
How a tiny industrial automation firm is quietly winning in a legacy market
In an industry dominated by billion-dollar conglomerates, InstruLogic proves that specialized expertise beats scale. With just 3 employees and $200k in revenue, they're not competing on size—they're winning on service.
"In industrial automation, 3 people who know Rockwell inside-out are worth more than 30 generalists."
The Lean Advantage
InstruLogic operates at a scale that larger firms can't touch. With 3 employees, they maintain agility that industrial giants lack. Their team structure—Field Operations, Project Engineering, and SCADA expertise—creates a complete solution pipeline without corporate overhead. This isn't a limitation; it's a competitive moat. While competitors drown in bureaucracy, InstruLogic responds in hours, not weeks.
Traffic Paradox
Their 238 monthly visits reveal a fascinating market truth: industrial B2B doesn't scale through SEO. 42% organic traffic suggests they're not gaming search—they're being found by engineers who know exactly what they need. The top keywords ('Rockwell PanelView cyber security') prove they're solving specific, high-value problems, not chasing vanity metrics. This is the opposite of growth hacking; it's authority building.
The tech stack tells another story. jQuery, Tailwind, Bootstrap—this isn't a startup chasing the latest framework. They're building for reliability over flash. The HSTS implementation and lazy loading show security-conscious engineering. This is a team that optimizes for uptime, not investor demos. Their website is a tool, not a billboard.
- Specialized in Rockwell PanelView cyber security (90 monthly searches)
- Upgrades are free—unusual in an industry of nickel-and-diming
- Social presence across Twitter, Facebook, LinkedIn shows active engagement
- Trustpilot absence suggests they're not chasing reviews—they're chasing referrals
The Anti-Startup Startup
InstruLogic wins by being everything Silicon Valley isn't: small, focused, and relentlessly service-oriented. In industrial automation, that's not a bug—it's the feature.
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InstruLogic
SCADA, Instrumentation, Automation and Controls for all of your industrial and utility operation needs.
SCADA, Instrumentation, Automation and Controls for all of your industrial and utility operation needs.
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About instrulogic.com
SCADA, Instrumentation, Automation and Controls for all of your industrial and utility operation needs.
Company Overview
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Technology Stack
instrulogic.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
instrulogic.com receives approximately 238 monthly visitors. The website has a bounce rate of 46% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of instrulogic.com's traffic comes from .
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