insurancenewsnet.com
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InsuranceNewsNet: The 23-Person Media Powerhouse
How a lean team dominates insurance news with 75k monthly visits
In an industry drowning in data, InsuranceNewsNet has carved out a $3.5M revenue niche by focusing on what matters: actionable insights for insurance professionals. With just 23 employees, they're outmaneuvering media giants.
"They don't chase clicks—they chase credibility. In insurance, trust is the only currency that matters."
The Niche Strategy
InsuranceNewsNet targets a hyper-specific audience: insurance agents and brokers. Their top keyword 'open enrollment 2025' (15,460 monthly searches) reveals they're not just reporting news—they're timing it to the industry's critical cycles. This isn't mass media; it's precision publishing.
Traffic Intelligence
With 53% direct traffic, InsuranceNewsNet has built a brand that professionals seek out directly—no SEO required. This is the holy grail: an audience that comes back because they need the content, not because they found it in search. The 37% organic search is just icing on the cake.
The tech stack is telling: jQuery, Tailwind CSS, Bootstrap. They're not chasing the latest frameworks—they're building for reliability and speed. Google Analytics, Tag Manager, and Hotjar show they're data-driven without being data-obsessed. This is a company that knows exactly what to measure.
- Dominates 'annuities' (12,190 searches) and 'open enrollment' keywords
- Social presence across Twitter, Facebook, LinkedIn—where professionals actually are
- Revenue model: advertising + newsletter subscriptions
- Leadership team focused on sales and content, not tech for tech's sake
The Anti-Startup Startup
23 people, $3.5M, zero hype. This is how you build a sustainable media business in 2024.
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Open Graph Image
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Meta Tags
The Insurance Professionals News Source | InsuranceNewsNet
Insurance News Net provides breaking insurance news, industry exclusive stories, and money- making insights! Get more with our free E-newsletter!
The Insurance professionals only source for News
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About insurancenewsnet.com
Insurance News Net provides breaking insurance news, industry exclusive stories, and money- making insights! Get more with our free E-newsletter!
Company Overview
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Technology Stack
insurancenewsnet.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
insurancenewsnet.com receives approximately 75.4K monthly visitors and ranks #563,023 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:18 on the site.
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