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Insurify: The Quiet Insurance Giant
How a 200-person team generates $30M+ by simplifying insurance shopping
While you were browsing for car insurance, you likely hit Insurify's servers. With 3.4M monthly visits and a 4.7 Trustpilot rating, this isn't just a comparison site—it's a data-driven insurance marketplace that has quietly become the third-largest player in the space, operating with a lean team of just 201 people.
"Insurify doesn't just aggregate quotes—it dominates search for insurance keywords, capturing intent when users are ready to buy."
The Search Moat
Insurify's traffic breakdown reveals a sophisticated SEO strategy. While 57% of traffic is direct (brand loyalty), 30% comes from organic search. They rank for high-intent keywords like 'car insurance quotes' (110K monthly searches) and even 'State Farm' (566K searches)—capturing competitor traffic. With 319,456 backlinks, they've built a content fortress around insurance comparisons.
The 200-Person Powerhouse
Here's the striking efficiency: 201 employees generating $30.3M in revenue means $150K+ revenue per employee. The leadership team combines deep insurance expertise with technical prowess—CTO Gene Shkolnik, Co-founder Tod Kiryazov, and VP of Data Science Kosio Halachev. This isn't a growth-at-all-costs startup; it's a precision engine optimized for unit economics.
The tech stack is telling: Tailwind CSS for rapid UI development, Cloudflare for security and performance, and Cloudflare Turnstile for bot protection. They're not reinventing the wheel—they're building a reliable, scalable comparison platform that handles millions of monthly visits without a massive engineering team.
- Dominates search for high-intent insurance keywords (including competitor brands)
- Achieves $150K+ revenue per employee—exceptional efficiency for a consumer platform
- 57% direct traffic indicates strong brand recall and repeat usage
- 4.7/5 Trustpilot rating from 11K+ reviews validates user satisfaction
Insurify is a masterclass in focused execution
They built a search moat, optimized for unit economics, and dominated a vertical without becoming an insurer. For founders: this is how you win by being the aggregator, not the incumbent.
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5 keywordsHow is Insurify's SEO?
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Reviews (20)
Quick response
Quick response
Good service
Was very helpful
Appreciated the ease as well as several…
Appreciated the ease as well as several insurance options to choose from.
It was fast an easy
It was fast an easy
quick & friiendly service..very well…
quick & friiendly service..very well done..thank-you
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About insurify.com
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Technology Stack
insurify.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
insurify.com receives approximately 3.4M monthly visitors and ranks #11,661 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 3:38 on the site.
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This page provides publicly available information about insurify.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit insurify.com directly at https://insurify.com.