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Insurity: The B2B Insurance Giant You've Never Heard Of
A $208M revenue, 1,000-employee powerhouse quietly dominating P&C insurance software.
While Silicon Valley chases the latest AI startup, Insurity has been building a $208M revenue empire in the unsexy but critical world of property and casualty insurance software. This isn't a flashy disruptor; it's the entrenched infrastructure powering profitability for legacy insurers.
"With 65% direct traffic, Insurity isn't winning on SEO—it's winning on relationships. In enterprise B2B, that's the only metric that matters."
The Enterprise Fortress
Insurity operates in the B2B enterprise trenches where deals are measured in years, not sprints. Their 65% direct traffic versus 14% organic search reveals the truth: customers don't stumble upon Insurity via Google. They arrive through sales cycles, RFPs, and industry referrals. This is a relationship-driven business masquerading as a software company.
The Growth Paradox
Here's the counterintuitive insight: Insurity's $49.8M funding against $208.2M revenue suggests they're not burning cash for growth—they're profitable. While competitors chase VC money to subsidize customer acquisition, Insurity likely funds expansion through cash flow. This is a mature, sustainable business model in a market obsessed with hypergrowth.
The keyword data tells a fascinating story. 'Insurity' dominates (670 monthly searches), but the next highest terms are internal URLs and 'jobs' searches. This indicates a company so established that brand awareness eclipses product discovery. They're not competing for keywords; they own their own search category.
- Revenue-to-employee ratio of ~$200k suggests high-margin enterprise software
- 65% direct traffic signals strong brand equity and customer retention
- Top keywords reveal recruitment challenges—hiring is a growth constraint
- Tech stack shows modernization (Tailwind, PWA) despite serving legacy insurers
The Quiet Monopoly
Insurity isn't disrupting insurance—they're the infrastructure it runs on. For founders and investors, this is the ultimate B2B playbook: become indispensable to industries that move slowly but pay reliably.
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Insurity: P&C Insurance Software Solutions | Specialty Software
Insurity is a leading P&C insurance software provider offering market-leading, cloud-based solutions to help companies focus on profitability. Learn more at Insurity!
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About insurity.com
Insurity is a leading P&C insurance software provider offering market-leading, cloud-based solutions to help companies focus on profitability. Learn more at Insurity!
Company Overview
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insurity.com uses 19 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Drupal, and more.
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Traffic & Audience
insurity.com receives approximately 146.9K monthly visitors and ranks #180,746 globally. The website has a bounce rate of 27% with visitors viewing an average of 9.1 pages per visit. Users spend an average of 12:22 on the site.
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