intab.net
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The Invisible Election Infrastructure
How a tiny 11-person company powers the physical voting experience for millions
While tech giants obsess over digital voting apps, a quiet $1M-revenue company in rural America is mastering the analog backbone of democracy. Intab.net doesn't just sell voting supplies—they've cornered the market on the physical infrastructure of elections.
"In an era of digital everything, the most critical election tech is still paper, plastic, and human-readable signs."
The Unsexy Billion-Dollar Niche
Intab.net operates in the election supply vertical—a market so specialized it barely registers on most investor radars. Yet their 33% organic search traffic for terms like 'i voted sticker' (4,190 monthly searches) reveals a captive audience with zero alternatives. They've built a moat not through tech, but through the mundane reality that every polling place needs physical supplies, and most procurement officers don't know where else to look.
The Direct Traffic Paradox
With 42% direct traffic—nearly matching their organic reach—Intab.net has achieved something rare: institutional lock-in. Election officials, poll workers, and county clerks don't Google alternatives; they bookmark intab.net and return every cycle. This isn't brand loyalty; it's the absence of competition in a space where trust matters more than price, and where 'good enough' is the enemy of 'better options.'
The company's tech stack (Tailwind CSS, Bootstrap) suggests they're not investing in cutting-edge web experiences. That's intentional. Their customers aren't evaluating UX—they're ordering 500 'I Voted' stickers before a primary deadline. The simplicity of their site mirrors the simplicity of their business model: be the reliable vendor when the stakes are high and time is short.
- Zero venture funding = zero pressure to scale beyond serving local election offices
- 11 employees suggests a family-run operation, not a growth-stage startup
- 96.9% of traffic from a single undefined country (likely U.S. states with procurement systems that route to them)
- No social profiles or backlinks means they're not playing the modern growth game
The Ultimate Bootstrapped Play
While founders chase AI and Web3, Intab.net proves that boring, infrastructure-level businesses with regulatory tailwinds can build sustainable, million-dollar companies without a single investor meeting.
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Intab - Election Supplies, Voting Booths, Seals, Signs, I Voted Stickers, and Accessibility
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Technology Stack
intab.net uses 2 technologies across their website including Bootstrap, Tailwind CSS.
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Bootstrap, Tailwind CSS
Traffic & Audience
intab.net receives approximately 3.3K monthly visitors and ranks #5,058,102 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:27 on the site.
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