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IntaPeople: The STEM Recruitment Anti-Hero
Why a tiny 22-person agency is outmaneuvering industry giants with a radical approach
IntaPeople isn't trying to win on scale—they're winning on trust. In an industry notorious for spray-and-pray tactics, this 22-person STEM recruitment powerhouse has cracked the code: stop sending CVs, start understanding careers. With $1.8M in revenue and a hyper-targeted digital footprint, they're proving that depth beats breadth in the talent war.
"They don't get paid to send CVs—they get paid to understand ambitions. That's not recruitment, that's partnership."
The Anti-Volume Strategy
While competitors chase traffic volume, IntaPeople's 2,522 monthly visits reveal a surgical approach. Their top keywords—'soc analyst salary' (3,730 volume), 'nasa umbrella' (690 volume)—aren't random. They're laser-focused on high-intent STEM professionals. This isn't SEO for SEO's sake; it's audience capture at its most precise. The 45% organic traffic split shows they're building authority, not buying attention.
The Human-First Tech Stack
Their tech stack tells the story: jQuery, GSAP, Tailwind CSS, Bootstrap—pragmatic tools that prioritize function over flash. But the real signal is in the leadership: Arran Warner (MD), Chloe Devereux (Talent Acquisition), Richard Andrews (Head Contract). This isn't a faceless recruiting machine. It's a boutique where the people building the process are the ones executing it. The LinkedIn Insight Tag isn't just tracking—it's relationship mapping.
The 'undefined' country traffic (100%) is either a data anomaly or a fascinating quirk—likely their primary market is UK-based, but the tracking is imperfect. What's clear is their digital footprint is intentionally minimal. No Trustpilot reviews, no massive backlink profile. They're not playing the volume game. They're playing the relationship game, and their $1.8M revenue on 22 employees suggests it's working.
- Hyper-targeted STEM focus (cybersecurity, engineering, tech salaries)
- Relationship-based model over transactional CV-pushing
- Leadership team embedded in delivery, not just strategy
- Minimal digital footprint but maximum trust per visitor
- Proving that 2,522 right beats 250,000 wrong
The Future of Recruitment is Boutique
IntaPeople proves that in a world of AI matching and algorithmic hiring, the winners will be those who remember that talent is human. For founders and investors: watch this model. It scales vertically, not horizontally—and that's where the real value lives.
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IntaPeople: Expert STEM Recruitment Agency
We listen and understand. We don't get paid to send CVs; we care about your career aspirations and helping you achieve your company goals.
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We listen and understand. We don't get paid to send CVs; we care about your career aspirations and helping you achieve your company goals.
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