While most healthcare tech startups chase flashy AI and patient-facing apps, Interfaceware has quietly built the critical plumbing that connects the entire healthcare system. Their Iguana engine isn't sexy, but it's the invisible backbone keeping patient data flowing between thousands of hospitals and clinics worldwide.

"They're not selling to doctors—they're selling to the IT teams who keep hospitals running. And that's exactly why they're winning."

The traffic distribution reveals a sophisticated strategy. With 40% of traffic from undefined geographies (likely due to privacy-focused analytics in healthcare), they're clearly serving global markets. The 37% direct traffic indicates strong brand recall—hospitals don't just stumble upon Interfaceware; they return intentionally. This is the hallmark of infrastructure software: once you're integrated, you're sticky.

• Technical SEO moat: Ranking for niche HL7/HL7v2 terms creates defensible inbound channels
• Infrastructure stickiness: Integration platforms have high switching costs and long sales cycles
• Lean operations: 38-person team suggests focus on product-led growth over enterprise sales overhead
• Global healthcare penetration: Traffic patterns indicate international adoption beyond North America