intermain.com.au
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Intermain: Australia's Unsung Fitout Titan
A $50M powerhouse quietly shaping corporate Australia's interiors
While tech startups chase digital disruption, Intermain has built a $50.4M empire by mastering the physical. They don't just design spaces—they engineer environments where businesses actually want to work.
"They're not chasing virality—they're building physical spaces that outlast trends."
The Physical Tech Stack
Intermain's tech stack reveals their hybrid nature. They use jQuery and Bootstrap (classic web tech) alongside modern analytics tools like Hotjar and Google Tag Manager. This isn't a digital-first company—it's a traditional construction firm that happens to understand online presence. Their 57% organic search traffic suggests they've mastered the art of being found by the right people, not just casting a wide net.
The Revenue Reality Check
With 158 employees generating $50.4M in revenue, Intermain achieves approximately $319K per employee—exceptional for construction. This efficiency suggests they've cracked the code on project management and margin optimization. Their leadership team (Sultana, Johnson, Green, Nixon, McDonald) represents deep industry expertise, not startup flash.
The traffic data tells a fascinating story. 'Sixt' (436K monthly searches) appears in their keyword mix, suggesting they've done work for the car rental giant. But their core brand search ('intermain') only gets 120 monthly searches. This is a company that wins through reputation and referrals, not SEO gaming. The 29% direct traffic is healthy for a B2B service business—it means people know exactly who they are.
- Built a $50M business without relying on venture capital or hype cycles
- Maintains 57% organic traffic despite being in a traditional industry
- Leadership team has deep construction and joinery expertise (not just sales)
- Uses 'old school' tech (jQuery, Bootstrap) that just works
- Social presence is professional, not performative—pure B2B focus
The Anti-Startup Success Story
Proof that boring industries still create massive value—without the Silicon Valley playbook
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Open Graph Image
https://intermain.com.au/wp-content/uploads/2020/11/91KingWilliamSt0022.jpg
Meta Tags
Premium Interior Design & Fitouts in Australia
Intermain provides top-notch interior design and fitout services across Australia. Discover quality craftsmanship and innovative solutions for all spaces.
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About intermain.com.au
Intermain provides top-notch interior design and fitout services across Australia. Discover quality craftsmanship and innovative solutions for all spaces.
Company Overview
intermain.com.au Social Media
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Technology Stack
intermain.com.au uses 24 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Scheduling
Calendly
Traffic & Audience
intermain.com.au receives approximately 4.1K monthly visitors and ranks #4,268,155 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:19 on the site.
The majority of intermain.com.au's traffic comes from .
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