While most agencies chase SaaS and fintech, Interrupt quietly builds a $11.5M empire serving the unglamorous world of building materials. They aren't just marketing—they're distilling brands in a sector starved for creativity.

"They're not selling clicks; they're selling market dominance in a blue-collar vertical."

The keyword data reveals their strategy: they rank for 'why choose us' (4,320 volume) and 'corporate ink' (590 volume)—terms specific to procurement and B2B decision-making. This isn't a play for viral traffic; it's a play for the exact moment a building materials brand needs to justify a vendor switch.

• Niche Dominance: They avoid the crowded SaaS agency space entirely.
• High-Ticket Retainers: Revenue per employee suggests enterprise-level contracts.
• Brand-Led Growth: 47% direct traffic indicates a strong word-of-mouth flywheel.