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INTTRA: The Invisible Engine of Ocean Shipping
How a 20-year-old platform quietly processes 10M+ bookings annually without the startup hype
While Silicon Valley chases AI unicorns, INTTRA by e2open has been the invisible backbone of global ocean shipping for two decades—processing millions of containers without a single viral headline. This is what infrastructure dominance actually looks like.
"INTTRA doesn't need SEO because their customers don't Google alternatives—they're already locked into the largest carrier network in ocean freight."
The Network Effect Moat
With only 141 employees generating $21.2M in revenue ($150K/employee), INTTRA operates with the efficiency of a fintech but the moat of a 20-year-old infrastructure play. Their real asset isn't code—it's integration contracts with the world's largest carriers that would take a startup a decade to replicate.
The Traffic Paradox
Here's the tell: 53% direct traffic and only 31% organic search. In the SaaS world, that's either a red flag or a power move. For INTTRA, it's the latter. Their users don't browse—they execute. The 2,460 monthly searches for 'inttra' are existing customers logging in, not prospects shopping around. This is a retention engine disguised as a website.
The tech stack tells the story of a platform that prioritizes function over flash: jQuery and Bootstrap (stable, battle-tested) layered with modern touches like Tailwind and PWA capabilities. They're not chasing bleeding-edge frameworks—they're ensuring reliability for freight forwarders who can't afford downtime when booking $50M in cargo.
- The 'inttra login' keyword cluster (660 monthly searches) reveals a captive user base that returns daily
- 39.5M in funding over 20 years = $2.6M/year in sustainable growth, not VC blitzscaling
- Top 5 traffic sources are all undefined—likely carrier portals and enterprise integrations, not public channels
This is what infrastructure actually looks like
While you're building for a Series B, INTTRA built for 20 years. No unicorn valuation, no pitch deck promises—just the platform that moves the world's containers. In a world obsessed with disruption, sometimes the most valuable companies are the ones that become invisible infrastructure.
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https://www.inttra.com/wp-content/uploads/2025/11/inttra-2-1024x594.jpg
Meta Tags
Ocean Booking Platform - INTTRA now part of e2open
Plan, book and track shipments from one easy-to-use ocean booking platform with access to the largest network of ocean carriers. INTTRA by e2open.
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About inttra.com
Plan, book and track shipments from one easy-to-use ocean booking platform with access to the largest network of ocean carriers. INTTRA by e2open.
Company Overview
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Technology Stack
inttra.com uses 17 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
WordPress
Marketing Automation
Marketo
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
inttra.com receives approximately 50.0K monthly visitors and ranks #633,912 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:37 on the site.
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