invoy.com
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Invoy: The Anti-Scale Health Revolution
Why 86 employees and $23M in revenue are betting on breath analysis over body weight
The bathroom scale is lying to you. It measures mass, not health. Invoy is betting $23.2M that the future of at-home health monitoring isn't about weight—it's about the science of your breath. With a team of 86 and a unique focus on metabolic tracking, they're building a new category: breath-based fat burn measurement.
"They're not tracking steps or calories—they're tracking your metabolism in real-time, molecule by molecule."
The Growth Anomaly
Here's the paradox: a company with $23M in revenue is only getting ~2,000 monthly website visits. This isn't a consumer brand struggling for attention—it's a B2B2C play. The 56% direct traffic (vs. 24% organic) screams enterprise partnerships and B2B sales funnels. They're not chasing SEO; they're likely selling directly to clinics, wellness centers, and corporate health programs. The 13,710 monthly searches for 'invoy' suggest strong brand recall from existing users, not discovery.
The Tech Stack Tells a Story
Built on Next.js and Vercel, their stack is modern and scalable—typical for a hardware-enabled software company. The HSTS security header is standard, but the lack of structured data (Schema.org) and minimal SEO footprint suggests they're not optimized for organic discovery. They're likely prioritizing product development and B2B partnerships over content marketing. The Twitter Cards integration hints at a social strategy, but with minimal traffic, it's probably for brand authority rather than acquisition.
The leadership team is a fascinating blend of bioengineering and hardware expertise. Priya Singha (Head Analysts - Bioengineering) and Alex King (Manufacturing Engineering) signal serious R&D investment. This isn't a software-first startup; it's a science-first company building hardware that measures breath compounds. The absence of a CMO or VP of Sales in the key people list speaks volumes: they're still in product-market fit mode, not scaling acquisition.
- Breath science over body mass: Their core differentiator is measuring fat burn via breath, not weight.
- Enterprise-first model: 56% direct traffic suggests B2B sales, not consumer marketing.
- High revenue, low traffic: $23M revenue with only 2K monthly visits indicates a non-linear growth path.
- Hardware + software: The team composition (bioengineers, manufacturing, software) confirms a full-stack hardware play.
The Silent B2B Giant in Health Tech
Invoy isn't playing the consumer health game—they're building the infrastructure for clinical-grade metabolic tracking at home. With $23M in revenue and a bioengineering-heavy team, they're a sleeping giant. The low web traffic isn't a weakness; it's a signal of their enterprise-first strategy. For investors, this is a company to watch: they're not chasing vanity metrics, they're building real science. For founders, they're a case study in how to grow without relying on traditional digital marketing. The question isn't whether they'll scale—it's whether they'll stay private or become the next big exit in health tech.
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Invoy empowers with breath science that measures fat burn faster than a bathroom scale.
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About invoy.com
Invoy empowers with breath science that measures fat burn faster than a bathroom scale.
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Technology Stack
invoy.com uses 5 technologies across their website including HSTS, Vercel, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards
Frontend Frameworks
Next.js
Traffic & Audience
invoy.com receives approximately 2.1K monthly visitors and ranks #8,333,693 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:25 on the site.
The majority of invoy.com's traffic comes from .
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