9:41
invst.com
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invst.com

17 technologies
VerifiedGrowingVisit4.1K/mo$11M5617 Tech20 Leads
Deep Dive

INVST: The CFO for the Rest of Us

How a 56-person firm is democratizing personal CFO services for the modern entrepreneur.

Most entrepreneurs treat their personal and business finances like a tangled mess, hoping it resolves itself. INVST is betting that 'hope' is a terrible financial strategy, building a tech-enabled bridge between business revenue and personal wealth.

$10.6M
Annual Revenue
56
Employees
4,051
Monthly Visits
47%
Direct Traffic

"INVST isn't just managing money; they're engineering financial freedom for the business owner who refuses to be a spreadsheet jockey."

The 'Personal CFO' Gap

The data reveals a telling paradox: INVST generates $10.6M in revenue with just 56 employees, yet drives a modest 4,051 monthly visits. This isn't a volume play—it's a high-touch, high-value service model. With 47% direct traffic, their clients aren't finding them via SEO; they're finding them through referrals and reputation. They aren't competing for clicks; they're competing for trust.

Search Intent Strategy

While their traffic is low, their keyword strategy is surgical. They target high-intent, educational queries like 'what does vesting mean' (1,400 monthly volume) and 'vested vs invested' (160 volume). This positions them not as a bank, but as an educator—building authority before asking for the deposit.

The operational efficiency here is striking. At roughly $189k revenue per employee, INVST operates in the elite tier of financial services firms. They aren't chasing the mass market; they are capturing a specific slice of the market willing to pay for clarity.

  • The 'Futurehack' Philosophy: Blending tech speed with human advisory intuition.
  • The Tech Stack: Built on Tailwind and Bootstrap—functional, fast, and unpretentious.
  • The Hidden Growth Engine: 95% of traffic comes from an undefined region (likely US-focused tracking), suggesting a hyper-localized dominance.
No viral marketing loops
High direct traffic (brand loyalty)
Low organic search visibility for transactional terms
Premium revenue per employee
Opaque funding history
Clear educational content strategy

The Verdict: A Sleeping Giant?

INVST has product-market fit. The question isn't if they can grow, but if they can scale their high-touch model without diluting the 'Personal CFO' promise.

What tech stack does Invst use?

21 detected
Security1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
JavaScript Libraries4
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google Static

How much traffic does Invst get?

Traffic & Engagement

4.1K
Monthly Visits
2.0
Pages/Visit
0:56
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-2%
4.1K
Oct 2025
Oct
3.6K
Nov 2025
Nov
4.1K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
47%
Social
16%
Referrals
6%
Email
0%
Paid
1%

Where is Invst's audience located?

🌍95.0%
🌍5.0%

What keywords does Invst rank for?

5 keywords
1top 5 simple money principles that never fail30 vol
2vested vs invested160 vol
3what does vesting mean1.4K vol$0.46
4philip clark thrive1.3K vol
5what does vested mean910 vol$0.70

How is Invst's SEO?

Open Graph Image

OG Image preview
og:image

https://invst.com/wp-content/uploads/2022/11/invst-og-img-scaled.jpeg

Meta Tags

title41 chars

Make Money Work For Your Business | INVST

description153 chars

Make money work for your business. We’re your personal CFO to help you reach financial freedom, faster. Are you ready to #futurehack your financial life?

languageEN-US

Schema Types

Unknown

Who works at Invst?

Loading leads...

What do customers think of Invst?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Invst

What is Invst's Revenue?
Invst generates approximately $11M in annual revenue. With 56 employees, that's $189,000 per employee.
What does Invst do?
Make money work for your business. We’re your personal CFO to help you reach financial freedom, faster. Are you ready to #futurehack your financial life?
How fast is Invst growing?
Invst employee count has changed by -8% year over year.
What technologies does Invst use?
Invst uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Invst's competitors?
Invst's main competitors include H.J. Umbaugh and Associates CPAs, IU Credit Union, Jubilee Initiative for Financial Inclusion, OneIndiana Financial Group a General Agency with the companies of OneAmerica, Beacon Credit Union. These companies operate in similar markets and compete for the same customer base.

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About invst.com

Make money work for your business. We’re your personal CFO to help you reach financial freedom, faster. Are you ready to #futurehack your financial life?

Company Overview

invst.com
Website
finance
Industry
#4,138,645
Global Rank
4.1K
Monthly Visitors
17
Technologies
20+
Employees

invst.com Social Media

Contact invst.com

Technology Stack

invst.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

E-commerce & Payments

WooCommerce

Traffic & Audience

4.1K
Monthly Visits
33%
Bounce Rate
2.0
Pages/Visit
0:56
Avg. Duration

invst.com receives approximately 4.1K monthly visitors and ranks #4,138,645 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:56 on the site.

The majority of invst.com's traffic comes from undefined, .

Frequently Asked Questions

What is invst.com?
Make money work for your business. We’re your personal CFO to help you reach financial freedom, faster. Are you ready to #futurehack your financial life?
What technologies does invst.com use?
invst.com uses 17 technologies including Font Awesome, reCAPTCHA, and 11 more. View the full tech stack analysis above.
How do I contact invst.com?
You can contact invst.com through their contact page.
What are invst.com's social media accounts?
invst.com is active on twitter. You can find links to all their social media profiles in the social section above.
Is invst.com hiring?
Check invst.com's careers page for current job openings and opportunities. The company has 20+ known employees.
How popular is invst.com?
invst.com receives approximately 4.1K monthly visitors and ranks #4,138,645 globally. Traffic is growing by 11.9% month-over-month.

Related Searches

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This page provides publicly available information about invst.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit invst.com directly at https://invst.com.