In a world obsessed with digital marketing and SEO, IPDS is an anomaly: a $7M IT services firm with 54 employees that generates 42% of its traffic directly—meaning clients are typing 'ipds' into their browser bars before they even search. This isn't a startup chasing growth at all costs; it's a veteran-led operation where 'Excellence Delivered by Experts' isn't just a tagline—it's a business model built on decades of relationships, not algorithms.

"IPDS proves that in B2B IT services, a clean website matters less than a clean reputation."

Their tech stack is functional but dated: jQuery, Bootstrap, and Swiper suggest a site built years ago and left alone. They use Cloudflare for security and Google Analytics for tracking, but there's no sign of modern frameworks or aggressive SEO tactics. The site lacks structured data, and social profiles are basic—LinkedIn, Twitter, Facebook, Instagram—all present but not optimized for growth. This is a company that doesn't need to scream to be heard.

• Revenue per employee: ~$129,600—solid for a services firm
• Direct traffic dominance (42%) signals strong brand recall
• Top keywords include 'ip data' and 'data systems'—broad terms that indicate a niche IT infrastructure focus
• No funding or investor pressure means long-term client relationships over quick wins