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IPDS: The 54-Person Powerhouse That Doesn't Need a Website
A $7M revenue IT services firm thriving on referrals while its website stays in the dark ages
In a world obsessed with digital marketing and SEO, IPDS is an anomaly: a $7M IT services firm with 54 employees that generates 42% of its traffic directly—meaning clients are typing 'ipds' into their browser bars before they even search. This isn't a startup chasing growth at all costs; it's a veteran-led operation where 'Excellence Delivered by Experts' isn't just a tagline—it's a business model built on decades of relationships, not algorithms.
"IPDS proves that in B2B IT services, a clean website matters less than a clean reputation."
The Veteran-Led Crew
IPDS isn't a VC-backed disruptor—it's a team of 54 IT veterans, led by a core leadership team including CFO Deanna Scaggs, VP of Sales John DiPietro, and VP of Professional Services Sales Brian O'Mailey. With no funding rounds or flashy exits, this is a privately held company that has likely been profitable for years. Their LinkedIn presence is active, but their website is sparse, suggesting they invest in people and relationships, not web development.
The Referral Engine
Traffic numbers tell the real story: 2,336 monthly visits with 32% coming from organic search and 42% direct. The top keyword 'ipds' has 1,580 monthly searches—meaning people are already looking for them. The second-highest is 'ipdata' at 8,840 searches, hinting at brand confusion or a related product. This isn't a company buying ads; it's a company that gets found because it's known.
Their tech stack is functional but dated: jQuery, Bootstrap, and Swiper suggest a site built years ago and left alone. They use Cloudflare for security and Google Analytics for tracking, but there's no sign of modern frameworks or aggressive SEO tactics. The site lacks structured data, and social profiles are basic—LinkedIn, Twitter, Facebook, Instagram—all present but not optimized for growth. This is a company that doesn't need to scream to be heard.
- Revenue per employee: ~$129,600—solid for a services firm
- Direct traffic dominance (42%) signals strong brand recall
- Top keywords include 'ip data' and 'data systems'—broad terms that indicate a niche IT infrastructure focus
- No funding or investor pressure means long-term client relationships over quick wins
IPDS is a reminder that in B2B IT services, trust beats traffic.
For founders and investors, this is a lesson: sometimes the most stable businesses aren't the loudest online—they're the ones your peers recommend in a private Slack channel.
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Meta Tags
Home - IPDS
Excellence Delivered by Experts. At IPDS, our people are our strength. Our dedicated team of IT veterans provide customized solutions and IT Services that ensure your infrastructure is resilient, secure, and always performing at its best. With decades of experience, our professionals provide comprehensive IT services that streamline your operations and optimize performance.
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About ipds.com
Excellence Delivered by Experts. At IPDS, our people are our strength. Our dedicated team of IT veterans provide customized solutions and IT Services that ensure your infrastructure is resilient, secure, and always performing at its best. With decades of experience, our professionals provide comprehensive IT services that streamline your operations and optimize performance.
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Technology Stack
ipds.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
ipds.com receives approximately 2.3K monthly visitors and ranks #6,757,317 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
The majority of ipds.com's traffic comes from .
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