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iPlace: The B2B Recruiting Behemoth You've Never Heard Of
A $141M revenue machine with 843 employees and shockingly low web traffic
While you were scrolling through LinkedIn job posts, a quiet giant was building a $141M recruiting empire in the shadows. iPlace isn't fighting for candidates—it's building armies of recruiters for the world's biggest staffing firms, and its traffic numbers reveal a fascinating B2B paradox.
"Their website gets fewer monthly visits than a mid-sized food blog, yet they run a recruiting operation larger than most Fortune 500 HR departments."
The Invisible B2B Giant
iPlace operates in the shadows of the staffing industry, providing managed recruiting services to corporations and staffing firms globally. With 843 employees and $141M in revenue, they're not a startup—they're an established player. Yet their web presence is shockingly minimal: 2,292 monthly visits and a global rank of #5.9M. This isn't a consumer-facing business; it's a pure-play B2B machine where relationships, not SEO, drive growth.
The Traffic Paradox
The numbers tell a story of intentional opacity. 55% of traffic is direct—people typing iplaceusa.com directly into their browser. Only 26% comes from organic search. Their top keyword is simply 'iplace' with 86K monthly searches, suggesting brand recognition but not discovery. This is a company that wins through referrals and long-term contracts, not Google rankings. The 25% traffic from 'undefined' sources hints at tracking gaps or referral channels they don't measure.
Their tech stack reveals a modern but pragmatic approach: jQuery and Bootstrap for rapid development, Tailwind CSS for styling, and Swiper/Owl Carousel for UI components. Google Analytics and Tag Manager track everything. But the real insight? They're not optimized for conversion—they're optimized for operation. The site serves as a digital business card for an enterprise sales machine, not a lead generation funnel.
- 843 employees generating $141.6M revenue = ~$168K per employee
- Top 3 leadership roles filled by seasoned industry veterans
- Healthcare recruitment appears as a vertical focus (840 monthly searches)
- The ',cp model' keyword suggests proprietary methodology
The Ultimate B2B Paradox
A $141M company that proves web traffic ≠ business success
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iPlace - Recruiting Done Right | Sourcing and Recruiting
iPlace is the largest company providing professionally managed recruiting services for companies throughout the world. iPlace can rapidly roll out and scale sourcing and recruiting teams in response to the hiring needs of large staffing firms and corporations.
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About iplaceusa.com
iPlace is the largest company providing professionally managed recruiting services for companies throughout the world. iPlace can rapidly roll out and scale sourcing and recruiting teams in response to the hiring needs of large staffing firms and corporations.
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iplaceusa.com uses 23 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Traffic & Audience
iplaceusa.com receives approximately 2.3K monthly visitors and ranks #5,891,974 globally. The website has a bounce rate of 27% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:56 on the site.
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