In a sports tech landscape dominated by giants like Strava and Nike, iPlayMe2 operates in the shadows with a puzzling discrepancy: $1M in annual revenue from just 70 monthly visits. This isn't a typical growth story—it's a case study in niche dominance or potential data opacity.

"When 70 visits generate $1M, you're either solving a hyper-specific pain point or your data tells a different story."

The keyword data reveals something fascinating: 'manuka stratta' with 110 monthly searches dominates their traffic. This suggests they might be targeting specific regional sports or events rather than broad market appeal. It's a classic niche play—own a small pond completely rather than compete in the ocean.

• Revenue-to-visit ratio defies normal SaaS metrics (suggesting B2B contracts)
• Tech stack shows signs of legacy systems with modern tooling creeping in
• Social presence across all major platforms but minimal traffic—likely used for credibility
• The 'manuka stratta' keyword suggests hyper-local or event-based targeting