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Iridia: The Stealth AI Infrastructure Play
A 32-person team building the invisible backbone of enterprise AI
In a world obsessed with generative AI models, Iridia is playing a different game: they're building the enterprise infrastructure layer that makes AI actually work at scale. With just 32 employees and $5.2M in revenue, they're executing a classic stealth-mode strategy.
"Their minimal web presence isn't a bug—it's a feature. They're selling to enterprises, not chasing SEO."
The Enterprise-First Strategy
With leadership from ex-Google and ex-Facebook executives, Iridia is built for the boardroom, not the browser. Their 31% direct traffic signal indicates a sales-driven motion where enterprises come directly to them, bypassing search engines entirely. This is classic enterprise infrastructure play.
The Revenue Efficiency Story
At $5.2M revenue with 32 employees, Iridia is generating ~$162K per employee—strong for an infrastructure startup. Their stack (Next.js, AWS, HubSpot) suggests they're building modern SaaS with enterprise-grade reliability. The lack of funding data suggests they're either self-funded or have strategic investors who value stealth.
The keyword data reveals fascinating search intent. Top terms include 'iridia' (brand), 'efrindia' (likely a competitor or typo), 'uridea' (phonetic confusion), and 'irdia creation' (brand misspelling). This isn't a company chasing broad keywords—they're so niche that even their brand name is often misspelled. The real signal? Zero backlink data means they're not playing the content marketing game.
- Built for enterprise sales, not consumer scale
- Leadership team has Big Tech DNA (Google, Facebook alumni)
- Revenue-per-employee suggests efficient growth
- Minimal web footprint = high-touch sales model
The Stealth Infrastructure Play
Iridia isn't building for the masses—they're building for the Fortune 500, and they're doing it quietly.
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About iridia.com
Iridia Inc.
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Technology Stack
iridia.com uses 8 technologies across their website including Amazon Web Services, AWS CloudFront, HubSpot, Lazy Loading, Priority Hints, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
iridia.com receives approximately 4.5K monthly visitors and ranks #4,870,843 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:23 on the site.
The majority of iridia.com's traffic comes from .
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This page provides publicly available information about iridia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iridia.com directly at https://iridia.com.