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irie-at.com
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irie-at.com

23 technologies
VerifiedVisit6.0K/mo$1M423 Tech2 Leads
Deep Dive

Irie-AT: The Unsung Giant of Assistive Tech

How a 4-person team built a $800K niche empire serving the blind community

In a world obsessed with scaling to millions, Irie-AT proves that serving a focused community with precision is the real path to sustainable revenue. They're not chasing AI hype—they're shipping life-changing tools for the blind and low vision community.

$800K
annual revenue
4
person team
5,986
monthly visits
47%
direct traffic

"47% direct traffic isn't a metric—it's a trust signal. When people type your URL directly, you've already won."

The Community Flywheel

Irie-AT's 47% direct traffic reveals a powerful community-driven business. They've built such deep trust that users bypass search engines entirely. This isn't SEO magic—it's earned loyalty from a community that depends on their tools daily. Their $800K revenue with just 4 employees shows ruthless efficiency and product-market fit that most SaaS companies would kill for.

Precision Over Scale

While competitors chase broad accessibility markets, Irie-AT dominates the assistive tech niche for blind users. Their keyword strategy reveals surgical precision: 'braille embosser' (960 searches) and 'tactile graphics software' (370 searches) aren't vanity keywords—they're high-intent, low-competition goldmines. Each visitor is a qualified buyer, not a curious browser.

The tech stack tells a story of pragmatism over flash. jQuery, Bootstrap, and Cloudflare aren't trendy, but they're battle-tested and cheap to maintain. This isn't a team wasting VC money on the latest frameworks—it's a lean operation focused entirely on product and community, not tech theater.

  • Niche dominance: 100% US traffic concentration means they own their home market before expanding
  • High-intent keywords: 'braillesense6mini' and 'zenmax' show they're capturing product-specific searches that convert
  • Extreme leverage: $200K revenue per employee suggests either premium pricing or operational excellence—likely both
No VC funding or growth-at-all-costs mentality
Deep community trust (47% direct traffic)
No massive backlink portfolio or SEO agency
Premium pricing model ($800K from 6K monthly visits)
No presence in emerging markets yet
Founder-led expertise (Jeff & Kayleen Gardner)

The Anti-Playbook That Works

Irie-AT proves you don't need scale to win—just a community that can't live without you

What tech stack does Irie-at use?

33 detected
Accessibility1
Programming Languages1
Cloud & Hosting1
Email Marketing1
Scheduling1
Reviews1
E-commerce & Payments2
Performance1
Web Standards2
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
G
Google Static
G
Google AdSense
G
Google APIs

How much traffic does Irie-at get?

Traffic & Engagement

6.0K
Monthly Visits
1.7
Pages/Visit
1:48
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-35%
9.3K
Oct 2025
Oct
6.7K
Nov 2025
Nov
6.0K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
47%
Social
16%
Referrals
5%
Email
0%
Paid
2%

Where is Irie-at's audience located?

🌍100.0%

What keywords does Irie-at rank for?

5 keywords
1braillesense6mini150 vol
2tactile graphics software370 vol
3mag&read tablet240 vol
4zenmax1.0K vol
5braille embosser960 vol$1.82

How is Irie-at's SEO?

Meta Tags

title53 chars

Irie-AT - Home - Vision Aids for Macular Degeneration

description233 chars

Irie-AT is the leading source of assistive technology for people who are blind or have low vision in the US. Irie-AT offers a wide range of innovative products, a friendly and knowledgable team to help you find exactly what you need!

languageEN-US

H1 Tags

h1Free shipping on orders of $49 or more

Schema Types

Unknown

What is Irie-at's revenue?

$1M
Annual Revenue
4
Employees
$200K
Revenue/Employee
Corvallis, United States
Headquarters

Who works at Irie-at?

Loading leads...

What do customers think of Irie-at?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Irie-at

What is Irie-at's Revenue?
Irie-at generates approximately $1M in annual revenue. With 4 employees, that's $200,000 per employee.
What does Irie-at do?
Irie-AT is the leading source of assistive technology for people who are blind or have low vision in the US. Irie-AT offers a wide range of innovative products, a friendly and knowledgable team to help you find exactly what you need!
What technologies does Irie-at use?
Irie-at uses 23 technologies across their website including Accessibility, Video, Fonts. Key technologies include UserWay, YouTube Embed, Font Awesome, Adobe Fonts.
Who are Irie-at's competitors?
Irie-at's main competitors include Corel Corporation, The Inkscape Project, Serif, Eezy.com, Xara. These companies operate in similar markets and compete for the same customer base.

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How to contact Irie-at?

What are Irie-at's key pages?

Export irie-at.com Data

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Raw JSON Data

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About irie-at.com

Irie-AT is the leading source of assistive technology for people who are blind or have low vision in the US. Irie-AT offers a wide range of innovative products, a friendly and knowledgable team to help you find exactly what you need!

Company Overview

irie-at.com
Website
health
Industry
#3,300,837
Global Rank
6.0K
Monthly Visitors
23
Technologies
2+
Employees

irie-at.com Key Pages

Contact irie-at.com

Technology Stack

irie-at.com uses 23 technologies across their website including UserWay, YouTube Embed, Font Awesome, Adobe Fonts, and more.

Accessibility

UserWay

Video

YouTube Embed

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Programming Languages

PHP

CMS

Squarespace, WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

6.0K
Monthly Visits
50%
Bounce Rate
1.7
Pages/Visit
1:48
Avg. Duration

irie-at.com receives approximately 6.0K monthly visitors and ranks #3,300,837 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:48 on the site.

The majority of irie-at.com's traffic comes from .

Frequently Asked Questions

What is irie-at.com?
Irie-AT is the leading source of assistive technology for people who are blind or have low vision in the US. Irie-AT offers a wide range of innovative products, a friendly and knowledgable team to help you find exactly what you need!
What technologies does irie-at.com use?
irie-at.com uses 23 technologies including UserWay, YouTube Embed, and 17 more. View the full tech stack analysis above.
How do I contact irie-at.com?
You can contact irie-at.com via email at [email protected] or through their contact page.
What are irie-at.com's social media accounts?
irie-at.com is active on twitter, youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is irie-at.com?
irie-at.com receives approximately 6.0K monthly visitors and ranks #3,300,837 globally. Traffic is declining by 11.0% month-over-month.

Related Searches

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This page provides publicly available information about irie-at.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit irie-at.com directly at https://irie-at.com.