Ironshore is the insurance equivalent of a speakeasy - you need to know the password to get in. With $179M in revenue but literally zero detectable web traffic, this isn't a startup that's struggling to be found; it's a fortress that doesn't want to be.

"Zero traffic isn't a bug - it's a feature when your clients call brokers, not Google."

The real insight here is that Ironshore has identified a fundamental truth about complex B2B sales: when the product costs six figures and requires regulatory expertise, the last thing you want is a lead magnet or chatbot. Their 'strategy' is to be findable enough for due diligence but invisible enough to avoid tire-kickers. It's a filter, not a funnel.

• Revenue per employee: $275K (strong for insurance)
• Zero spend on customer acquisition via digital channels
• VP-heavy leadership suggests relationship-driven sales
• Environmental insurance specialty (Tammy Clausen) = high-margin niche