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Ironside: The Data Science Boutique Punching Above Its Weight
A 71-person team generating $9.3M in revenue proves that specialized data strategy beats generic consulting.
In a market flooded with massive consulting firms and underpowered freelancers, Ironside carves out a dangerous middle ground: a boutique data science firm that moves with the agility of a startup but delivers the enterprise-grade strategy of a Fortune 500 partner. They aren't just analyzing data; they're forging the infrastructure for tomorrow's AI.
"They are selling the blueprint, not just the bricks. Ironside's value proposition is strategy first, implementation second."
The Efficiency Paradox
Ironside operates at a revenue-per-employee ratio of roughly $131,000. This is a telling metric for a consulting firm. It suggests a lean operation focused on high-value strategic engagements rather than body-shop staffing. With 48% of traffic coming directly to their domain, they have built a brand that clients seek out specifically, not one they stumble upon in a directory.
Niche Dominance Over Broad Appeal
Look at their keyword strategy. While they rank for their own brand, the organic search data reveals a targeted approach. They aren't trying to rank for 'data science' (which is impossible against giants). Instead, they anchor around specific high-value tools like 'Amazon QuickSight' and broader industry terms. This is a calculated play for qualified leads who already know what technology stack they need.
The leadership team—anchored by CEO Tim Kreytak and a bench of VPs—reflects this blend of technical depth and strategic oversight. With a tech stack featuring Tailwind CSS and jQuery, the website is functional and lightweight, prioritizing content delivery over flashy animations. It’s a no-nonsense digital presence for a no-nonsense service.
- The '71 Employees' Metric: A tight-knit team likely composed of senior consultants and data scientists, minimizing the 'junior bench' common in larger agencies.
- The 'Direct Traffic' Signal: 48% direct traffic is unusually high for a B2B firm of this size, indicating strong word-of-mouth and repeat business.
- The 'Strategy' Focus: Unlike pure dev shops, their VP titles emphasize 'Strategy & Innovation,' positioning them as advisors rather than just executors.
The Boutique Advantage in a GenAI World
As AI commoditizes basic analytics, Ironside's focus on strategy and data management positions them as essential navigators, not just map-makers.
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Open Graph Image
https://www.ironsidegroup.com/wp-content/uploads/2015/09/Ironside_PrimaryLogo_350.jpg
Meta Tags
Ironside - Business Analytics. Data Science. Data Management.
Ironside helps our clients use data to make better business decisions. We provide strategy, design, and services for data & analytics.
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About ironsidegroup.com
Ironside helps our clients use data to make better business decisions. We provide strategy, design, and services for data & analytics.
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ironsidegroup.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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Font Awesome, Google Fonts
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Contentful, WordPress
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Cloudflare
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ironsidegroup.com receives approximately 2.6K monthly visitors and ranks #5,593,237 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:55 on the site.
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