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iRoofing: The Stealth SaaS Conquering Roofing
How a 27-person team built a $2.7M revenue engine in a crowded market
While the roofing industry drowns in legacy software, iRoofing quietly built a $2.7M revenue machine with just 27 employees. They're not just selling software; they're selling speed to a traditionally slow industry.
"Direct traffic is their largest source (46%)—a clear signal of strong brand recall and repeat usage in an industry known for loyalty."
The SEO Paradox
iRoofing's top keyword is actually a competitor: 'roofr' with 12,160 monthly searches. They rank for it, but 'iroofing' only gets 670 searches. This suggests they're winning on product utility, not brand dominance. The real opportunity? They dominate long-tail queries like 'roof measurements from satellite free calculator' (260 searches), proving they solve specific, painful problems.
The 27-Person Powerhouse
With just 27 employees generating $2.7M in revenue, iRoofing achieves ~$100K per employee—a remarkable efficiency ratio for heavy industry SaaS. Their leadership team (Daniel Meridor, Oded Shemla) is lean, with Elizabeth Calzadilla handling comms and Thomas G. driving content strategy. This isn't a team burning VC cash; it's a bootstrapped mentality with enterprise-grade execution.
The traffic distribution reveals a critical insight: 72.1% of visits come from 'undefined' sources—likely a combination of app integrations, direct sales, and channel partners. This isn't a bug; it's a feature of B2B software where users bookmark the tool and return daily.
- Competes directly with Roofr (12K searches) and Roofsnap (1.5K searches)
- Owns the 'free calculator' niche with satellite measurements
- 46% direct traffic indicates sticky product usage
- Built on modern stack: Tailwind, Bootstrap, Swiper for fast iteration
The Unsexy SaaS Winner
iRoofing proves you don't need viral marketing to build a $2.7M business—just solve real problems for a specific industry better than anyone else.
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Best Roofing Software | #1 Roofing App For Contractors | iRoofing
Unlimited DIY Roof Measurements, Instant Estimates, Roof Visualizer & much more... #1 Roofing Software - Start with a FREE demo!
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About iroofing.org
Unlimited DIY Roof Measurements, Instant Estimates, Roof Visualizer & much more... #1 Roofing Software - Start with a FREE demo!
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iroofing.org uses 17 technologies across their website including Google Maps, Font Awesome, HSTS, reCAPTCHA, and more.
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iroofing.org receives approximately 29.0K monthly visitors and ranks #970,098 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:57 on the site.
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