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Irrigreen: The Tesla of Lawn Care
How a 45-person team is using precision tech to fix America's water waste problem
Irrigreen isn't just selling sprinklers—they're weaponizing data to stop America from watering dirt. With a lean 45-person team pulling in $7.6M annually, they're proving that the $12B lawn irrigation industry is ripe for a precision revolution.
"They're not watering lawns—they're mapping digital precision to physical drops. Zero waste isn't a feature; it's the entire business model."
The Traffic Paradox
Here's the fascinating part: 52K monthly visits with 91.7% from 'undefined' markets. This screams either brilliant early-stage SEO masking or a Shopify analytics glitch. But look closer—'smart sprinkler system' (640 searches) and 'how to DIY sprinkler' (230 searches) reveal their playbook: capture the tech-savvy homeowner who's tired of wasting water and money. The 45% organic search traffic proves their content strategy is landing.
The Customer Obsession Engine
CEO Shane Dyer built a 4.7/5 Trustpilot machine with 42 reviews—no small feat in home and garden. Their social presence across TikTok, YouTube, and LinkedIn isn't just noise; it's a multi-platform education strategy. When customers search 'when will irrigreen not water freezing temp' (250 monthly searches), they're finding answers, not competitors. That's retention gold.
Their tech stack—jQuery, Tailwind, Bootstrap, PWA—screams pragmatic engineering. They're not chasing bleeding-edge frameworks; they're shipping reliable code to real customers. The 38% direct traffic is the real flex: people type 'irrigreen.com' directly because they remember the brand. That's product-market fit, not marketing fluff.
- Digital precision mapping: Water only where grass exists, not concrete or soil
- DIY-first positioning: 'How to DIY sprinkler' content captures high-intent buyers
- Social proof engine: 4.7/5 rating with multi-platform presence builds trust
- Lean operations: $169K revenue per employee suggests efficient scaling
The Verdict: A Quiet Giant
Irrigreen is the rare company that grows revenue without fanfare. They're not raising rounds—they're raising the bar. If they crack the code on scaling direct traffic and fix their analytics blind spots, they become an acquisition target for every smart home player within 24 months.
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Irrigreen - Digital Smart Sprinklers That Save Water
The Irrigreen sprinkler system delivers water to your lawn precisely where you need it with zero waste. Save water and keep your grass looking great with our industry leading smart sprinklers.
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Irrigreen
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Reviews (20)
the zoom chat with Kelly made the…
the zoom chat with Kelly made the difference. all questions were answered.
Order was smooth and discounts were…
Order was smooth and discounts were attractive enough to purchase at season end. I'll be installing in the spring.
STELLAR CUSTOMER SERVICE
Thomas was very quick to respond to my inquiry and had an answer for all of my questions and concerns. The process is amazing. The support is by far the best I have encountered by any company I’ve ever worked with. I am 59 and have purchased products where there is practically no customer support. And when there is, they are slow and misinformed so many times. Other times, they don’t call back or I have to stay on top of them to finally get through. Thomas zipped a text back to me, and then we talked on the phone and he walked me through every process and answered all my questions. He also offered support to me going forward which he has made good on. We have not started the process of installing the ear green because we are waiting until spring, but Thomas has assured me that we will receive support through that phase as well. I have also been reached out to by Irigreen representatives following up to remind me that they are willing to support the installation process. Looking forward to working with that team for an easy set up in the spring.
26 zone/head sprinkler 3 irrigation system
My 26 zone/head sprinkler 3 system became operational 10/3/2025. I have a corner 20k sq' property fully landscaped with mulch and pine bark nuggets pathways with a hill in the front and rock garden hill in the back. There are many bushes, plants and trees Ino grass). I had a local digger, hand dig 800 ' of trench 8-12" D and 5" W. I contracted with Vaughn Jordon of Well-Kept lawns in MD to measure, place flags, purchase and install water pipes and electric lines, 2 controllers and program sprinkler distances in app. I purchased all of the Irrigreen parts from Jeffrey Woodson. Time from start of digging trenches to completion took 1 week. Sprinklers have worked flawlessly since installation. It's not summer here but I have averaged380 gallons of water/day when sprinklers ran. No watering in street, steps, driveway or patio. I highly recommend Irrigreen smart precise system over traditional sprinklers.
So far my experience has been great
So far my experience has been great! I did a Zoom call with Jeff Castrovinci this past Thursday and Jeff was super in explaining the Irrigreen 3.0 Sprinkler System. I ended up purchasing a 1 Head system for my front yard only and I will probably wait till early Spring to get it installed as I do not want to lose any of my warranty. I got a great deal and I am expecting to receive the entire system in the next 3-4 weeks. I met with my installer today and I am working on getting my plumber in place for the hookup as well. Can’t wait till early Spring to begin using Irrigreen. I want my yard to be the BEST in our neighborhood!
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About irrigreen.com
The Irrigreen sprinkler system delivers water to your lawn precisely where you need it with zero waste. Save water and keep your grass looking great with our industry leading smart sprinklers.
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Technology Stack
irrigreen.com uses 29 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
irrigreen.com receives approximately 53.0K monthly visitors and ranks #625,390 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:45 on the site.
The majority of irrigreen.com's traffic comes from undefined, undefined, .
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