In an era where every startup obsesses over SEO and social presence, is3.com represents a fascinating anomaly: a 26-person tech services firm generating $2.6M annually with literally zero detectable web traffic. This isn't a bug—it's a feature of their business model.

"They don't need customers to find them—customers find them through referrals, not search engines."

The absence of a tech stack is telling. No analytics, no CRM tracking, no marketing automation—this company isn't just offline; they're anti-online. For founders building B2B services, this is a masterclass in channel discipline: when you know your customer acquisition model, you don't need to optimize for the internet's attention economy.

• Zero web traffic = zero customer acquisition cost on digital channels
• 26 employees suggests a tight-knit, specialized team
• $100K revenue per employee indicates high-value, not high-volume work
• Business development runs through human relationships, not algorithms