isize.co
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The PlayStation Ghost: Inside Sony's $2.3M Shell
Why a 23-person team with zero traffic is the most fascinating tech shell we've analyzed
Isize.co redirects to Sony Interactive Entertainment's main site, but the domain itself is a ghost town. With just 23 employees, $2.3M in revenue, and zero measurable traffic, this isn't a website—it's a corporate artifact. The real story isn't what's here, but what's missing.
"A domain with zero traffic and no organic keywords isn't a failure—it's a strategic ghost."
The Shell Company Paradox
This isn't a business. It's a legal entity wrapper for Sony's gaming empire. The 23 employees and $2.3M revenue are likely administrative overhead, not product development. When a giant like Sony creates a subsidiary, they don't build a new team—they reassign existing ones. The real PlayStation operation employs thousands and generates billions. This? This is paperwork.
Tech Stack Tells a Story
The stack is telling: Tailwind, React, Astro, Google Analytics, Hotjar. This isn't a gaming platform—it's a marketing site. Every technology here is designed for conversion, not gameplay. The presence of OneTrust (privacy compliance) and Twitter Cards (social sharing) screams 'corporate presence' rather than 'product innovation.' This is a digital business card, not a product.
The redirect to soninteractive.com reveals the truth: isize.co exists for SEO hygiene, brand protection, or tax purposes. It's a defensive asset, not an offensive one. For founders and investors, this is a masterclass in corporate structuring—sometimes the most valuable domains are the ones that never launch.
- Zero organic traffic means zero SEO competition—clean brand control
- 23 employees suggests a legal entity wrapper, not a product team
- $2.3M revenue is administrative overhead, not business scale
- Tech stack optimized for conversion, not product development
The Ghost in the Machine
This isn't a failed startup—it's a successful corporate ghost. For Sony, the value isn't in what isize.co does, but in what it prevents others from doing. It's a $2.3M insurance policy on a brand worth billions.
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Open Graph Image
https://sonyinteractive.com/tachyon/2024/06/featuredimage-General.jpg
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Sony Interactive Entertainment
Sony Interactive Entertainment, the company behind PlayStation, is a global pioneer in video game entertainment.
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About isize.co
Sony Interactive Entertainment, the company behind PlayStation, is a global pioneer in video game entertainment.
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Technology Stack
isize.co uses 15 technologies across their website including PHP, WordPress, OneTrust, and more.
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
OneTrust
Analytics & Marketing
Hotjar, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
isize.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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