ismaya.com
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Ismaya: The Culinary Giant That Isn't a Restaurant
How a 3,000-person Indonesian conglomerate dominates food tech without owning a single stove.
Ismaya.com presents itself as a culinary discovery portal, but the real story is in the backend: a $1.1B revenue engine powering Indonesia's dining scene through tech and aggregation, not just recipes. They are the invisible infrastructure behind the 'Good Life'.
"Ismaya isn't selling food; they're selling the discovery and management of the experience, turning dining into a scalable, data-driven asset class."
The 'Good Life' Ecosystem
With over 3,000 employees, Ismaya operates less like a restaurant group and more like a tech-enabled hospitality holding company. The site's H1, 'Creating the Good Life,' is a mission statement for a diversified portfolio. While competitors fight for table turnover, Ismaya captures value across the entire customer journey—from discovery (ismaya.com) to management (Management Trainee programs) and loyalty (Instagram's 1M+ followers).
The Traffic Paradox
Here is the counter-intuitive data: Ismaya.com receives 179,834 monthly visits, yet 88.7% of traffic originates from 'undefined' sources. This suggests a massive, untracked offline-to-online funnel. Their brand equity is so strong that users type 'ismaya' directly (42% direct traffic) or find them via brand-specific searches like 'osteria gia menu.' They don't need to rank for 'restaurants' because they own the specific brand names.
The tech stack reveals their modern approach. Built on Next.js and Tailwind CSS, the site is lightweight and fast. They utilize Cloudflare for global reach and Google Analytics for deep funnel tracking. However, the lack of Trustpilot reviews and detailed 'Key People' data suggests a B2B or enterprise-focused facade rather than a consumer-facing community hub. They are a backend powerhouse with a frontend brochure.
- Revenue Dominance: $1.1B revenue with 3,098 staff indicates high revenue-per-employee (~$355k), typical of asset-light aggregators.
- Search Moat: Owning 2,210 monthly searches for 'ismaya' proves massive brand recall.
- Tech Stack: Next.js and Tailwind CSS signal a modern, scalable frontend architecture.
- Traffic Anomaly: 88.7% 'undefined' traffic highlights a gap in attribution, likely driven by offline branding.
The Silent Aggregator
Ismaya is the Shopify of Indonesian dining—providing the platform, logistics, and brand power while restaurants handle the service. For investors, the value isn't in the menu, it's in the management layer.
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Open Graph Image
https://ismaya.com/ismaya.svg
Meta Tags
ISMAYA
Discover ISMAYA culinary excellence
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About ismaya.com
Discover ISMAYA culinary excellence
Company Overview
ismaya.com Social Media
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Technology Stack
ismaya.com uses 12 technologies across their website including Cloudflare, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ismaya.com receives approximately 179.8K monthly visitors and ranks #202,295 globally. The website has a bounce rate of 25% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:15 on the site.
The majority of ismaya.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ismaya.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ismaya.com directly at https://ismaya.com.