isoc.net
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ISOCNET: The 27-Year IT Giant You've Never Heard Of
A $5.5M revenue, 47-employee powerhouse quietly dominating local IT services since 1996.
In an industry obsessed with viral growth and unicorn valuations, ISOCNET operates with the quiet confidence of a 27-year veteran. While Silicon Valley chases hype, this Michigan-based IT service company has been steadily building a $5.5M revenue engine by solving real problems for real businesses since the dial-up era.
"ISOCNET proves that sustainable growth beats viral growth—27 years in business and still expanding."
The Unsung IT Army
With just 47 employees generating $5.5M in revenue, ISOCNET achieves an impressive $117,000 revenue per employee—solid efficiency for a service-based business. Their team structure suggests a lean operation focused on high-value managed services rather than mass hiring. The executive team includes Rick Cummins (President & CEO) and Kelly Berkemeier (VP & COO), indicating a stable leadership core that's likely been in place for years.
The Traffic Paradox
Here's where it gets interesting: ISOCNET receives 5,454 monthly visits with a dismal global rank of #3,654,590. Yet 34% comes from organic search and 41% directly. This isn't a company chasing SEO hacks—it's a local service business where direct traffic dominates because clients know exactly where to find them. The 'undefined' country data (87.1% of traffic) suggests their analytics might need work, but their business model clearly thrives on relationships, not discovery.
The keyword data reveals their strategy: they rank for 'isoc' (4,450 monthly searches) and practical terms like 'windows 10 end of life' (11,450 searches). This isn't content marketing for clicks—it's technical support content that positions them as the local authority when businesses face real IT crises. They're not competing for 'IT services' broadly; they're capturing high-intent, problem-solving searches.
- Founded in 1996: Pre-dates Google, Facebook, and the iPhone
- Revenue-per-employee of $117K: Healthy for managed services
- Direct traffic (41%) > Organic (34%): Indicates strong brand recall
- Tech stack includes Tailwind, Bootstrap, jQuery: Pragmatic, not trendy
- Social presence across Twitter, Facebook, LinkedIn: Multi-channel but not aggressive
The Quiet Giant Model
ISOCNET isn't chasing disruption—it's delivering consistency, and that might be the most disruptive move of all.
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Your IT as a Service Company since 1996 - ISOCNET
Servicing businesses giving the best IT solutions and support possible for everything from Managed IT, M365, Hosting, to Digital Marketing!
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About isoc.net
Servicing businesses giving the best IT solutions and support possible for everything from Managed IT, M365, Hosting, to Digital Marketing!
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Technology Stack
isoc.net uses 24 technologies across their website including AccessiBe, Leaflet, Google Maps, Font Awesome, Google Fonts, and more.
Accessibility
AccessiBe
Maps
Leaflet, Google Maps
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
isoc.net receives approximately 5.5K monthly visitors and ranks #3,654,590 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:14 on the site.
The majority of isoc.net's traffic comes from undefined, .
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