ispo.com
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ISPO: The Sports Industry's $14M Powerhouse
How a Munich-based event platform dominates the global sports market with 293K monthly visitors
In a world where digital platforms claim to disrupt everything, ISPO.com proves that physical events, amplified by smart digital strategy, still reign supreme. This isn't just a trade show—it's the nervous system of the global sports industry.
"ISPO doesn't just host events—it orchestrates the entire sports industry's order season."
The Network Effect
With 88 employees generating $14.1M in revenue, ISPO achieves $160K revenue per employee—remarkable efficiency for an event-driven business. The platform captures 19,700 monthly searches for just 'ispo,' proving it owns the category. This isn't a startup; it's an institution that has become synonymous with sports business.
The Digital-Physical Bridge
While 53% of traffic comes organically, 35% is direct—indicating a fiercely loyal professional audience. The tech stack (jQuery, GSAP, Tailwind) shows a pragmatic approach: reliable, battle-tested tools over bleeding-edge frameworks. They're not chasing trends; they're building infrastructure for a legacy brand.
The 2026 rebrand signals evolution without revolution. ISPO understands that in B2B, trust compounds. Their 1.16M backlinks aren't just SEO metrics—they're a web of industry relationships, press coverage, and partner integrations that no new competitor could replicate quickly.
- Owns the search category: 19.7K monthly 'ispo' searches
- Global rank #168K despite being event-centric (not 24/7 content)
- Direct traffic at 35% shows unparalleled brand recall
- Privacy-first with CookieYes integration in a cookie-phobic era
The Anti-Platform Platform
ISPO proves that in B2B, sometimes the best digital strategy is to own the physical room where decisions happen.
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Meta Tags
ISPO
ISPO is the flagship event of the global sports industry, a source of inspiration, a networking tool, and a guide at the start of the order season.
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About ispo.com
ISPO is the flagship event of the global sports industry, a source of inspiration, a networking tool, and a guide at the start of the order season.
Company Overview
ispo.com Social Media
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Technology Stack
ispo.com uses 10 technologies across their website including Google Fonts, CookieYes, Microsoft Ads, and more.
Fonts
Google Fonts
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ispo.com receives approximately 293.6K monthly visitors and ranks #168,688 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:52 on the site.
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This page provides publicly available information about ispo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ispo.com directly at https://ispo.com.