issuevoter.org
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IssueVoter: The Silent Giant of Civic Tech
How a 25-person team commands $5.7M revenue and dominates legislative search
While most civic tech startups chase viral moments, IssueVoter quietly built a $5.7M revenue engine by solving one painful problem: making legislation digestible for the 9-5 professional. They're not a protest movement; they're a productivity tool for democracy.
"IssueVoter isn't trying to get you to the polls—it's trying to get your voice into the bill before it ever gets there."
The Busy Professional's Political Dashboard
IssueVoter targets the 'civic-minded but time-poor' demographic. With 48% direct traffic, they've built a habit-forming product where users don't need to be reminded to engage—they're checking it. This isn't Facebook activism; it's political inbox zero. The 25-person team has achieved what most political tech companies fail at: sustainable revenue without relying on campaign cycles or election-year surges.
The SEO Moat They Accidentally Built
Here's the counterintuitive insight: IssueVoter's traffic isn't driven by 'politics' keywords—it's dominated by hyper-specific legislation. When someone searches 'Epstein Files Transparency Act' (33,940 monthly searches), 'Kids Off Social Media Act,' or 'Countering CCP Drones Act,' IssueVoter is the top result. They've become the de facto Google for pending legislation, capturing intent at the exact moment citizens care about a bill.
The tech stack reveals a pragmatic approach: jQuery, Tailwind, Bootstrap, and PWA support suggest a team optimizing for universal accessibility over cutting-edge frameworks. Mixpanel and Google Analytics show data-driven iteration. The lack of a heavy backend (no React/Vue mentions) means they're shipping fast and maintaining lean overhead—critical for a 25-person team generating $228k per employee in revenue.
- Revenue-per-employee ($228k) rivals Series B SaaS companies, not typical non-profits
- Dominates long-tail legislative search terms competitors ignore
- 48% direct traffic indicates strong brand recall and habitual use
- Social presence across 6 platforms (TikTok to LinkedIn) shows multi-generational strategy
The Unsung Infrastructure Play
IssueVoter isn't building a movement—they're building the plumbing for every other civic tech product that needs legislative data. In a space crowded with protest apps and voting tools, they've carved out the boring, profitable middle: the API for democracy that doesn't need to be cool to be essential.
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IssueVoter
IssueVoter is politics for busy people.
Issue Voter is politics for busy people. We connect you with issues you care about—without taking sides.
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About issuevoter.org
IssueVoter is politics for busy people.
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Technology Stack
issuevoter.org uses 14 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
reCAPTCHA
Error Tracking
Sentry
Backend Frameworks
Django
Email Marketing
Mailchimp
Traffic & Audience
issuevoter.org receives approximately 9.4K monthly visitors and ranks #1,859,740 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 5:15 on the site.
The majority of issuevoter.org's traffic comes from .
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