In a sea of generic MSPs, Istonish isn't just selling IT support—they're architecting the backbone for financial institutions. With 88 employees and $12.8M in revenue, this isn't a startup; it's a scaled, specialized machine.

"They aren't chasing traffic—they're capturing intent. The 60% direct traffic proves their brand is a destination, not a discovery."

The tech stack—jQuery, Bootstrap, Tailwind CSS—tells a story of practicality over flash. They're not building bleeding-edge web apps; they're delivering reliable, high-performance services. The absence of heavy frameworks suggests a focus on speed and stability, critical for financial sector clients.

• 88-person team: Scaled but agile enough for personalized service
• $12.8M revenue: ~$145k revenue per employee—efficient and profitable
• Finance industry focus: High-margin, high-stakes client base
• Low traffic, high intent: Quality over quantity in lead generation