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The Evidence Engine: Inside ITAD
How a boutique firm turned evidence into a $15M business model
In a world drowning in data, ITAD isn't just another consultancy—it's the forensic accountant of the international development sector. They don't guess what works; they prove it.
"They don't build the bridges or schools—they measure whether they should have been built in the first place."
The Evidence Mandate
ITAD operates in a niche where accountability meets impact. While NGOs and governments spend billions on development programs, ITAD provides the rigorous evaluation that determines ROI. Their client base is the intersection of philanthropy, public sector, and corporate social responsibility—entities that need to prove their spending creates measurable change.
The Traffic Paradox
Here's the counterintuitive data: despite ranking #1.7M globally with only 10.6K monthly visits, ITAD commands premium rates. Their traffic isn't vanity—it's qualified. With 39% coming from organic search and 38% direct, they're not chasing mass audiences. They're targeting the exact decision-makers who need evaluation services. The 'itad' keyword alone sees 7,290 monthly searches, suggesting strong brand recognition within their niche.
Their tech stack reveals a modern, efficient operation. Built on Bootstrap with jQuery and Cloudflare, they're running lean. No flashy AI or blockchain—just reliable, performant infrastructure that scales with their 258-person team. The presence of Google Analytics and Tag Manager shows they're data-driven even about their own digital footprint.
- Evidence-based evaluation as a service model—scalable, repeatable, premium-priced
- Niche dominance: 7,290 monthly searches for 'itad' indicates strong brand authority
- Traffic quality over quantity: 10.6K visits with high intent conversion potential
- Global footprint: Undisclosed but evident in their 'solving global challenges' mandate
The Evidence Economy is Booming
As ESG reporting becomes mandatory and donors demand proof, ITAD's model positions them as essential infrastructure for the global development ecosystem.
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Solving global challenges through evidence | Itad
Solving global challenges through evidence
Itad - Solving global challenges through evidence
Itad is a global organisation. Our strategy, monitoring, evaluation and learning services work to make international development more effective.
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About itad.com
Solving global challenges through evidence
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Technology Stack
itad.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Tag Manager, Google Analytics
Traffic & Audience
itad.com receives approximately 10.6K monthly visitors and ranks #1,724,381 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:09 on the site.
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