Italgas isn't just moving gas; it's trying to pivot a 160-year-old infrastructure giant into a 'Network Tech Company' in the middle of an energy crisis. With 3.4 million customers and a brand trust score that's in the gutter, their digital transformation is a high-stakes gamble on survival.

"They have the infrastructure, but the digital experience feels like a 20th-century utility trying to wear a 21st-century tech suit."

The tech stack tells a story of modernization attempts. They're using Vite, Tailwind CSS, and PWA technologies—tools favored by agile startups. But the presence of jQuery and Bootstrap suggests a hybrid legacy codebase. They're building a modern facade on top of older infrastructure, which mirrors their business model exactly.

• Traffic is overwhelmingly domestic (96% from undefined markets), showing zero global brand recognition
• Top keywords are purely functional ('myitalgas', 'lavora con noi')—no brand storytelling
• Social presence is broad but shallow—active on 6 platforms but lacking cohesive narrative
• Revenue ($1B+) doesn't match digital engagement metrics—classic utility company profile