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ithemes.com
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ithemes.com

18 technologies
VerifiedGrowingVisit2.5K/mo$3M2518 Tech
Deep Dive

The WordPress Security Paradox

A niche giant's struggle with scale and reputation in the crowded plugin market

iThemes (SolidWP) represents a classic WordPress ecosystem paradox: a veteran player with deep technical roots that somehow struggles to break through the noise. With just 2,510 monthly visits and a 1.9-star Trustpilot rating, the data reveals a company caught between legacy and modernity.

2,510
monthly visits
6.3M
global rank
37%
organic search
40%
direct traffic

"In the WordPress security space, being 'reliable' is table stakes—iThemes hasn't evolved that promise since 2014."

The Invisible Audience

With only 25 employees and $2.5M in revenue, iThemes operates in a tight, insular market. The traffic distribution—undefined regions at 53.5% vs 46.5%—suggests either measurement issues or a fragmented customer base. Their primary keyword 'ithemes' captures just 420 monthly searches, indicating they're fighting for brand recognition in a space dominated by giants like Wordfence and Sucuri.

The Legacy Trap

Founded in 2014, iThemes built its reputation on security and backups—critical but commoditized services. Their tech stack (jQuery, Bootstrap, core-js) signals a modern front-end, but the 1.9-star rating reveals a deeper problem: customers aren't satisfied. For a security plugin, trust is everything, and that rating is a red flag for any serious investor or founder evaluating this space.

The company's leadership, represented by WordPress Technician Daphne Haddad, suggests a technical-first culture. But in today's SaaS landscape, technical excellence alone doesn't drive growth. The lack of funding data and modest revenue point to a bootstrapped operation that may be plateauing.

  • Niche focus on WordPress security creates a narrow TAM
  • Low traffic metrics suggest poor SEO and content strategy
  • Trustpilot rating (1.9/5) indicates severe customer satisfaction issues
  • Revenue per employee (~$100K) is below SaaS industry benchmarks
Struggles with brand visibility and organic growth
Deep WordPress expertise since 2014
Poor customer satisfaction signals product-market fit issues
Focused product suite (security + backups + management)
Limited scale potential with current positioning
Bootstrapped profitability in a stable niche

The WordPress Security Market Doesn't Reward Incrementalism

iThemes has survived but hasn't thrived. For investors and founders, this is a cautionary tale about the limits of being 'reliable' in a market that demands innovation.

What tech stack does Ithemes use?

23 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Analytics & Marketing1
Web Standards2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Static

How much traffic does Ithemes get?

Traffic & Engagement

2.5K
Monthly Visits
1.8
Pages/Visit
0:46
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+562%
379
Oct 2025
Oct
1.0K
Nov 2025
Nov
2.5K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
40%
Social
7%
Referrals
13%
Email
0%
Paid
2%

Where is Ithemes's audience located?

🌍53.5%
🌍46.5%

What keywords does Ithemes rank for?

1 keywords
1ithemes420 vol$1.54

How is Ithemes's SEO?

Open Graph Image

OG Image preview
og:image

https://solidwp.com/wp-content/uploads/2023/12/solidwp-social-share-standard.jpg

Meta Tags

title7 chars

SolidWP

description123 chars

SolidWP— WordPress leader for security, backups, and centralized site management. Reliable, easy to use plugins since 2014.

og:title

Home

languageEN-US

H1 Tags

h1The Strongest Defensefor your WordPress site.

Schema Types

Unknown

What is Ithemes's revenue?

$3M
Annual Revenue
25
Employees
$102K
Revenue/Employee
Oklahoma City, United States
Headquarters

Who works at Ithemes?

Loading leads...

What do customers think of Ithemes?

iThemes

iThemes

1.9
13 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
11/28/2022

Contact Information

Address:
2703 Ena Dr.
Lansing, US

Reviews (13)

Filter by rating:
Jake
3/30/2023
🇧🇷 Brazil4 reviewsOrganicUnverified
Experience date: 3/31/2023
Out of date documentation

I have a BackupBuddy subscription. While I have used the plugin to migrate and restore my website, it is very buggy. I frequently encounter unusable backup files created by the plugin. Every few months I return to try to configure the S3 remote destination feature. Then I remember the setup documentation is out of date and does not reflect the current AWS configuration. After wasting an hour or more I abandon the setup. I recently contacted iThemes about the outdated documentation whose only response was to prompt me to renew my support subscription.

WaldemarVerified
2/15/2022
🇮🇹 Italy22 reviewsOrganicUnverified
if you want best customer service it's better to choose others.

Some services are ok, but if you want best software and customer service it's better to choose others.

Linda
4/2/2021
🇺🇸 United States4 reviewsOrganicUnverified
Restrict content pro service is non-existent

Restrict content pro...since they went under the ithemes umbrella, there is absolutely no service. None. I can't even get them to respond to a request to upgrade my service. It's a shame, because I like the plugin.

👍 1
SidneyVerified
1/14/2020
🇬🇧 United Kingdom39 reviewsOrganic
Gold Version - support needs significant improvement

I purchased the gold version of itheme's backup plugin backupbuddy, generally the backup plugin does work, though you do have to tinker with some of the settings. Be aware though it can be very resource intensive on your site. As for their support, generally they try to deflect issues back to the customer. I recently opened an issue and as I was away for a few weeks, they had close this issue. So I have to again wast time opening another new request, which is that they removed functionality between releases and I had to spend the entire morning documenting where they removed functionality - rather than trusting the customer.

mohamed hussein
11/6/2025
🇪🇬 Egypt4 reviewsOrganicUnverified
Experience date: 11/4/2025
scammer and untrusted company

scammer and untrusted company i have unlimited websites annual subscription and they charged my creditcard and got no subsscription anymore and no support ticket answers and no ways to contact them . while security services should be 24/7 online they dont offer any support at all . be careful before dealing or buying any product from them and since they changed the brand to solid security they are cheaters scammers

Frequently Asked Questions about Ithemes

What is Ithemes's Revenue?
Ithemes generates approximately $3M in annual revenue. With 25 employees, that's $101,500 per employee.
What does Ithemes do?
SolidWP— WordPress leader for security, backups, and centralized site management. Reliable, easy to use plugins since 2014.
What technologies does Ithemes use?
Ithemes uses 18 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Ithemes's competitors?
Ithemes's main competitors include Sucuri, UpSafe, afi.ai, Namtek Consulting Services, Storagepipe. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ithemes?
Ithemes has a Trustpilot score of 1.9 out of 5 (2 stars) based on 13 customer reviews.

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About ithemes.com

SolidWP— WordPress leader for security, backups, and centralized site management. Reliable, easy to use plugins since 2014.

Company Overview

ithemes.com
Website
computers_electronics_and_technology
Industry
#6,354,256
Global Rank
2.5K
Monthly Visitors
18
Technologies

Contact ithemes.com

Technology Stack

ithemes.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

CookieYes

Advertising

DoubleClick Floodlight, Microsoft Ads

Traffic & Audience

2.5K
Monthly Visits
37%
Bounce Rate
1.8
Pages/Visit
0:46
Avg. Duration

ithemes.com receives approximately 2.5K monthly visitors and ranks #6,354,256 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:46 on the site.

The majority of ithemes.com's traffic comes from undefined, .

Frequently Asked Questions

What is ithemes.com?
SolidWP— WordPress leader for security, backups, and centralized site management. Reliable, easy to use plugins since 2014.
How much does ithemes.com cost?
You can view ithemes.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does ithemes.com use?
ithemes.com uses 18 technologies including Google Fonts, PHP, and 12 more. View the full tech stack analysis above.
How do I contact ithemes.com?
You can contact ithemes.com through their contact page.
What are ithemes.com's social media accounts?
ithemes.com is active on twitter, youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is ithemes.com?
ithemes.com receives approximately 2.5K monthly visitors and ranks #6,354,256 globally. Traffic is growing by 141.8% month-over-month.

Related Searches

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This page provides publicly available information about ithemes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ithemes.com directly at https://ithemes.com.