In a world obsessed with flashy AI startups, Itineris is the quiet giant building the infrastructure that keeps lights on and water flowing. With 438 employees and $170M in revenue, this isn't a startup—it's a mission-critical utility operating system built on Microsoft Dynamics 365.

"They don't chase traffic—they own mission-critical infrastructure. This is enterprise software at its most unsexy and most profitable."

The keyword data reveals their precision targeting. 'Itineris' gets 1,230 searches monthly, but 'Umax ERP' (18,610 searches) suggests they're either rebranding or fighting for mindshare against a larger competitor. The 'Future of Utilities Summit' keyword shows they're thinking beyond software—they're building thought leadership in a sector that rarely changes.

• Deep Microsoft Dynamics 365 integration creates a sticky ecosystem
• 46% direct traffic proves strong brand recall in a niche market
• Specialized utility focus creates a high barrier to entry for generalist competitors
• European market dominance evident in leadership structure