itsavvy.com
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ITsavvy: The $62M Company That Disappeared
An acquisition ghost story and the reality of mid-market IT services
ITsavvy claims to provide 'best-in-class IT solutions,' but their homepage tells a different story: 'We have officially moved to Xerox.com!' This isn't a rebrand—it's a digital ghost town for a $62.4M company that's been absorbed into a corporate behemoth.
"A $62M revenue company with 344 employees generates less web traffic than a mid-tier SaaS blog. This is what B2B invisibility looks like."
The Xerox Absorption
The data reveals a classic acquisition playbook. Despite maintaining 344 employees and $62.4M in revenue, ITsavvy's digital presence has been systematically dismantled. Their primary keyword—'itsavvy'—only sees 450 monthly searches, while 'xerox itsavvy' and 'it savvy xerox' combined capture another 450 searches. The brand is being intentionally buried, with 92.5% of traffic coming from undefined sources, suggesting existing clients navigating old bookmarks.
The Invisible B2B Machine
With only 6,079 monthly visits, ITsavvy operates in complete stealth mode. Their traffic breakdown—50% direct, 32% organic—reveals a business built on relationships, not discovery. This is a classic mid-market IT services model: long-term contracts, legacy infrastructure support, and zero reliance on inbound marketing. The LinkedIn Insight Tag and Hotjar installation suggest they're tracking the few visitors they get, but not trying to attract new ones.
The tech stack tells its own story. jQuery, Bootstrap, and Core-js indicate legacy infrastructure, while Tailwind CSS suggests recent frontend work. But the real tell is the login portal: savvyportal.itsavvy.com. This is a company optimized for client access, not customer acquisition—a digital fortress with the drawbridge permanently up.
- 344 employees generate $62.4M revenue ($181k per employee)—efficient but not scalable
- 50% direct traffic proves this is a relationship business, not a digital one
- Xerox acquisition has created digital brand confusion with minimal SEO value
- Tech stack reveals dual identity: legacy jQuery systems coexisting with modern Tailwind
- Zero backlink profile suggests zero content marketing or PR strategy
This is the B2B services graveyard
ITsavvy proves that in mid-market IT services, revenue doesn't require visibility—it requires survival until the next acquisition
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Homepage - ITsavvy
ITsavvy provides best-in-class IT solutions, so you can focus on what’s most mission-critical for your business. See the ITsavvy difference for yourself.
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About itsavvy.com
ITsavvy provides best-in-class IT solutions, so you can focus on what’s most mission-critical for your business. See the ITsavvy difference for yourself.
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Technology Stack
itsavvy.com uses 15 technologies across their website including PHP, WordPress, HubSpot, and more.
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PHP
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WordPress
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Hotjar, Google Tag Manager, Google Analytics
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Traffic & Audience
itsavvy.com receives approximately 6.1K monthly visitors and ranks #3,221,036 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:10 on the site.
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