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ITUA: The CRM Integrator Playing the Long Game
How a niche Ukrainian agency built a $5.7M business on CRM implementation, not hype.
In a market saturated with SaaS platforms and flashy AI startups, ITUA is a quiet powerhouse. They don't sell software; they sell the plumbing, architecture, and integration that makes CRM systems actually work for businesses.
"They aren't chasing vanity metrics. With just 2,956 monthly visits but $5.7M in revenue, they prove that B2B success is about depth, not width."
The 'KeyCRM' Dependency
ITUA's SEO strategy reveals a massive reliance on 'KeyCRM'—a specific platform. They rank for 'keycrm' (10,840 monthly volume) and 'key crm' (3,050 volume). This isn't a generalist agency; they are deep specialists in a single ecosystem, likely acting as the premier implementation partner for that software in their region.
The Founder's Dilemma
For founders and product managers, ITUA represents a critical choice: build in-house or partner? At 49 employees, they are large enough to handle complex integrations but small enough to offer personalized service. Their revenue-per-employee (~$116k) suggests a high-value service model, not a churn-and-burn consultancy.
Their tech stack is unpretentious but effective. They rely on jQuery, Bootstrap, and Tailwind CSS—tools that prioritize functionality over bleeding-edge trends. This mirrors their business philosophy: they aren't selling the 'future'; they are selling reliability today. The absence of heavy frameworks suggests a focus on fast load times and straightforward user experiences for their clients.
- Revenue concentration: Likely heavily tied to KeyCRM ecosystem success.
- Traffic paradox: Low volume (2.9k visits) but high revenue implies high-ticket deals or referral dominance.
- Geographic focus: 91.7% 'undefined' traffic suggests a highly localized Ukrainian market strategy, potentially masking international reach in analytics.
The Unsung Architect
ITUA proves that in the noisy world of tech, deep expertise in a single vertical is a more profitable path than chasing every shiny object.
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Open Graph Image

https://itua.com.ua/wp-content/uploads/2021/02/logo-caver-3v-scaled.jpg
Meta Tags
ITUA — Лідер впровадження CRM. Інтегратор CRM. Інтегратори CRM
Ми - архітектори онлайн проектів, інтегратори CRM та інтернет маркетологи в одній особі. Вибудуємо бізнес під ваші вимоги.
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About itua.com.ua
Ми - архітектори онлайн проектів, інтегратори CRM та інтернет маркетологи в одній особі. Вибудуємо бізнес під ваші вимоги.
Company Overview
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Technology Stack
itua.com.ua uses 21 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
itua.com.ua receives approximately 3.0K monthly visitors and ranks #4,803,541 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:11 on the site.
The majority of itua.com.ua's traffic comes from undefined, .
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