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Jagex: The 20-Year Legacy of RuneScape
How a Cambridge studio built a $200M empire on living worlds and player trust
While most game studios chase trends, Jagex has spent two decades perfecting the art of persistence. Their secret? Building worlds that don't just launch—they evolve. With 2.7M monthly visits and 733 employees, this Cambridge-based studio proves that longevity beats hype every time.
"Jagex doesn't build games—they build platforms that outlive their own development cycles."
The Community Moat
With 57% direct traffic and 3.4M backlinks, Jagex demonstrates something rare: genuine brand loyalty. Players don't Google 'RuneScape alternatives'—they type 'jagex.com' directly. This isn't marketing; it's a 20-year relationship built on integrity and consistent updates. The 14% organic search traffic is actually misleading—it doesn't capture the community-driven growth that defines their success.
The Longevity Playbook
While competitors chase quarterly targets, Jagex operates on decade-long timelines. Their tech stack—Bootstrap, Vite, Ant Design—reveals a pragmatic approach: use proven tools to maintain stability for millions of concurrent players. The 1.1/5 Trustpilot rating (242 reviews) tells a more nuanced story: passionate communities often generate the loudest complaints, but 2.7M monthly visits prove the core product delivers.
- Player-shaped worlds that evolve for decades, not seasons
- Integrity-first culture that prioritizes community trust over quick monetization
- Pragmatic tech choices that favor stability over bleeding-edge innovation
- Direct traffic dominance (57%) signals true brand loyalty beyond SEO
The leadership team—Jon Bellamy, Phil Mansell, and Josefine Jung—represents a rare blend of technical depth and growth mindset. Their approach to the Jagex Launcher and Jagex Account ecosystem shows how legacy studios can modernize without alienating core players. The 68,500 monthly searches for 'jagex' alone prove the brand transcends its flagship title.
Jagex is the antithesis of modern gaming
While others chase metaverses and NFTs, they've quietly built a $200M business by mastering the art of showing up—every day—for two decades.
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Jagex - The RuneScape Company
Jagex creates living, player-shaped worlds. Home of RuneScape, we build games that evolve for decades - grounded in integrity, creativity, and community.
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Reviews (20)
Charged me £77.88 then closed my…
Charged me £77.88 then closed my account wont give a refund.
Automated false bans with zero evidence and no human interaction.
They will automate the false banning of your account under macro/botting while providing zero evidence whatsoever no matter how many times you ask. They also give no reply at all to appeals of their mistake and making requests is a waste of time; you'll get nothing but bots giving copy/paste response that answer nothing and resolve nothing. Their support team basically doesn't exist and Jagex should be considered as scammers.
Do not play runescape unless you like being falsly banned
What happens to honest to god player like me is that even when you play by their rules, even when you don't break any guideline or rules, you get banned by a broken bot system who accuse you with "certainty" that you are using bots. In any game i've played not only i never used any bots in my life, but i also realize that they track every action of their player, which in todays time are consider as spying and gathering illigaly your information. This company need to be buried, because everything about it smell rot and bullshit. I was naïve enough to spend money on runescape, but after this being the worst gaming experience of my life, i will never spend another dime on their company, no matter which game they try to make. Support are made of robots, and automaticly deny any appeal made, no matter how wrong they are about the offense you supposedly made. Never trust this company, and stay away from their game.
Absolutely terrible and rude support!
Literal abysmal level of support.. never really used it before so never understood how people could say it was so bad until I needed it.. got a passive aggressive rude support agent try to tell me after getting hacked that the account wasn't mine and I didn't create it and that I'd be breaking their computer misuse act trying to get support for it.. while some guy from whatever country can log into my account and clear my bank but that's fine.. what a joke!
don't recommend
don't recommend! I'm dissapointed...
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About jagex.com
Jagex creates living, player-shaped worlds. Home of RuneScape, we build games that evolve for decades - grounded in integrity, creativity, and community.
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jagex.com uses 13 technologies across their website including HSTS, Framer, Cloudflare, and more.
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Traffic & Audience
jagex.com receives approximately 2.7M monthly visitors and ranks #13,448 globally. The website has a bounce rate of 20% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 4:10 on the site.
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