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JaJa: The 102-Person Belgian Powerhouse
Decoding a $26M content agency that defies the 'boutique' trap
In a market saturated with freelancers and bloated holding companies, JaJa carved out a dangerous middle ground: they scale creativity without diluting it. This isn't just another agency; it's a content engine that grew from a Gent basement to a 102-person, $26M operation by selling the one thing every B2B company desperately needs but can't manufacture: a coherent story.
"JaJa proves that 'content' isn't a department—it's the operating system of modern business."
The B2B Content Moat
While most agencies chase vanity metrics, JaJa's keyword strategy reveals their playbook: they dominate 'communicatiebureau gent' (110 monthly volume) but also rank for high-intent AI prompts like 'hoe prompts voor ai schrijven' (150 monthly volume). This isn't accidental—it's a signal they're teaching clients how to fish, not just selling them fish. They bridge the gap between traditional storytelling and AI-era content creation, making them sticky in a churn-and-burn industry.
The 102-Person Paradox
Here's the anomaly: JaJa has 102 employees but only 1,286 monthly visits to their site. This screams 'referral machine.' They don't rely on inbound SEO traffic because their client base is built on relationships, not algorithms. With Hans Faelens at the helm and creatives like Severien Dam and Valerie Smets driving the visual identity, they've built a reputation engine that makes their website a digital business card rather than a lead-gen funnel.
The tech stack tells a story of performance obsession: Tailwind CSS for speed, GSAP for motion, and Cloudflare for edge security. They're not just building pretty websites; they're building high-performance digital assets that load fast and convert. The presence of jQuery alongside modern frameworks suggests they maintain legacy systems while pushing clients toward cutting-edge solutions—a pragmatic approach that keeps enterprise clients happy.
- Revenue-per-employee ratio of ~$255K—healthy for a creative services firm
- 38% direct traffic indicates strong brand recall and repeat business
- Topical authority spans from 'magazine port of antwerp' to AI prompt engineering
- LinkedIn and Instagram presence suggests they eat their own dog food for content
JaJa is what happens when you sell outcomes, not hours
They've cracked the code on scaling creative services: hire great people, teach them AI, and let the work speak. No pitch decks, no procurement cycles—just a $26M content machine quietly dominating Belgium from Gent.
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Meta Tags
JaJa | Content en communicatiebureau uit Gent
Vertel jouw merkverhaal aan de hand van slimme content, design en code. Wij hielpen al 100+ bedrijven hun verhaal vertellen als communicatie en content agency.
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About jaja.be
Vertel jouw merkverhaal aan de hand van slimme content, design en code. Wij hielpen al 100+ bedrijven hun verhaal vertellen als communicatie en content agency.
Company Overview
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Technology Stack
jaja.be uses 17 technologies across their website including Font Awesome, HSTS, Cloudflare Turnstile, Webflow, and more.
Fonts
Font Awesome
Security
HSTS, Cloudflare Turnstile
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
jaja.be receives approximately 1.3K monthly visitors and ranks #9,421,119 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:32 on the site.
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