In an industry dominated by massive conglomerates, Janell operates with the precision of a tech startup and the scale of a regional powerhouse. With 116 employees and $33.6M in revenue, this construction firm isn't just building structures—it's building a digital moat that most competitors can't see.

"When 55% of your traffic comes directly, you're not just building websites—you're building brand loyalty that outlasts Google's algorithm."

The LinkedIn profile shows a company that understands modern B2B marketing. While their website is minimalist, their social presence is professional and active. The absence of Trustpilot reviews isn't a red flag—it's common in construction, where reputation is built through word-of-mouth and long-term contracts, not online reviews. The real validation comes from their client roster and repeat business, which their 55% direct traffic rate strongly suggests.

• Niche keyword dominance over broad search terms
• Direct traffic exceeding 50%—a rare feat in B2B
• Lean tech stack optimized for speed, not flash
• Regional leadership with 5 branch managers listed
• Revenue per employee of ~$290K—indicating operational efficiency