jasmyn.org
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JASMYN: The Unlikely Non-Profit Powerhouse
How a small LGBTQ+ center built a $20M revenue engine in Jacksonville
In a market dominated by venture-backed tech startups, JASMYN operates with a different kind of algorithm: one built on community trust and direct impact. With 68 employees and $19.8M in revenue, this isn't just another non-profit—it's a highly efficient social infrastructure engine.
"JASMYN proves that mission-driven organizations can scale revenue without sacrificing their core purpose—turning community need into sustainable growth."
The Community Flywheel
JASMYN's traffic profile reveals a powerful community flywheel effect. With 42% direct traffic—significantly higher than the 30% industry average for non-profits—this indicates strong brand recall and repeat engagement. Their audience isn't just discovering them; they're actively seeking them out, a testament to deep community integration and trust.
SEO as a Social Tool
The keyword strategy is fascinatingly pragmatic. Ranking for 'lgbt center' (1,010 monthly volume) and 'suav' (1,030 volume) shows they're capturing both broad intent and niche program-specific searches. This dual approach ensures they meet community members where they are, whether they're searching for general support or specific programs like their SUAV initiative.
The tech stack reveals a modern, performance-conscious organization. Using Tailwind CSS, Bootstrap, and Cloudflare, JASMYN prioritizes speed and accessibility—critical for users who may be accessing services on mobile devices or with limited bandwidth. The presence of jQuery alongside modern frameworks suggests a pragmatic approach: maintain what works while gradually modernizing.
- Revenue-per-employee ratio of ~$291K suggests high operational efficiency
- Diverse leadership team with dedicated roles for health services and evaluation
- Strong social presence with active Facebook and Instagram communities
- Geographic focus (100% US traffic) enables deep local impact
The Anti-Startup Success Story
JASMYN demonstrates that impact and revenue aren't mutually exclusive—when you solve real community problems, sustainable growth follows naturally.
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About jasmyn.org
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Technology Stack
jasmyn.org uses 15 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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Adobe Fonts, Google Fonts
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Squarespace
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cdnjs
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Cloudflare
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Traffic & Audience
jasmyn.org receives approximately 2.9K monthly visitors and ranks #5,552,623 globally. The website has a bounce rate of 25% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 3:20 on the site.
The majority of jasmyn.org's traffic comes from .
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