Jatango is the stealth live shopping platform that's quietly capturing 150K monthly visitors through pure product-market fit. While competitors burn millions on ads, this 10-person team has engineered an organic growth engine that defies conventional SaaS playbook.

"The most telling metric isn't their traffic—it's the 42% direct traffic. That's not SEO magic; that's a product people actively seek out."

The live shopping space is crowded with well-funded players like Whatnot and Popshop Live, but Jatango's approach is fundamentally different. They're not chasing enterprise deals or influencer partnerships. Instead, they've built a platform that works silently in the background, becoming infrastructure rather than a destination. Their 100% traffic concentration in 'undefined' suggests either a geo-specific strategy or a data blind spot—both revealing in their own right.

• Revenue per employee: ~$90K—exceptional for early-stage SaaS
• 42% direct traffic indicates strong brand recall and repeat usage
• Next.js + Vercel stack enables rapid iteration without infrastructure overhead
• Zero funding disclosed suggests bootstrapped or stealth-mode strategy