While tech startups chase unicorn valuations, JDP has quietly engineered a £70M revenue business solving the unglamorous but critical problem of where water goes. This isn't just a supplier—it's the backbone of UK infrastructure, proving that industrial B2B can thrive when you master both the physical and digital supply chain.

"They're not selling pipes—they're selling certainty that the water will flow where it's supposed to. That's a £70M certainty."

What makes JDP particularly interesting for founders and investors is their tech stack. They're using jQuery, Tailwind CSS, and Bootstrap—proving you don't need the latest React framework to generate £70M in revenue. Yet they've integrated modern growth tools like Klaviyo and Lucky Orange, showing they understand conversion optimization even in industrial contexts. Their 3.7/5 Trustpilot rating with only 9 reviews suggests they're either not aggressively soliciting reviews (a common B2B oversight) or their customers simply don't operate on review platforms.

• They've turned commodity products into a differentiated service through nationwide delivery and branch pickup
• Their keyword strategy targets high-intent, project-specific queries rather than generic traffic
• The hybrid model (26 branches + e-commerce) creates moats pure digital players can't replicate
• They're using 2010s tech stack to build 2020s revenue—a lesson in execution over innovation