jelp.com
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JELP: The Invisible Backbone of Mexican Home Improvement
How a 30-person team is building the operating system for independent technicians
While everyone chases the B2C home renovation boom, JELP quietly built a $3.5M business by serving the professionals who actually install your dishwasher. This isn't a marketplace—it's the missing infrastructure for Mexico's 2.5 million independent technicians.
"JELP isn't selling to homeowners—they're building the invisible infrastructure for the professionals who fix your home."
The Technician Ecosystem
JELP's genius is recognizing that Mexico's home improvement market runs on fragmented, independent technicians—not big contractors. Their platform connects manufacturers (like Interceramic) directly to these professionals, bypassing traditional distribution layers. The result? Faster parts delivery, better pricing, and digital tools for workers who were previously offline.
The Growth Trajectory
With only 1,775 monthly visits but $3.5M in revenue, JELP operates with extreme efficiency. Their traffic is 53% organic and 29% direct—meaning customers seek them out specifically. This isn't a growth-hack startup; it's a focused B2B service with real stickiness. The 30-person team suggests a lean operation, likely with high revenue per employee (~$117K).
The tech stack reveals their priorities: jQuery, Swiper, and Tailwind CSS suggest a pragmatic, fast-to-market approach rather than bleeding-edge engineering. Cloudflare and Google Analytics show they're optimizing for reliability and data-driven decisions. This isn't a company burning cash on fancy tech—they're building what works.
- Targets independent technicians, not contractors—addressing a massive underserved segment
- Connects manufacturers directly to field professionals, cutting out distribution inefficiencies
- Builds digital inclusion for traditionally offline workers through education and tools
- Leverages organic search for B2B growth, with 'jelp delivery' as a branded keyword
The Silent Giant Strategy
While competitors chase scale, JELP dominates a specialized vertical with infrastructure that can't be easily replicated. Their moat isn't technology—it's trust and relationships with 2.5M independent technicians who depend on them daily.
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JELP
Jelp es una empresa tecnológica, especializada en Field Services, para hacer equipo con Fabricantes y Distribuidores de equipos para mejoras al hogar. Apoyamos a profesionales técnicos independientes en su crecimiento, educación e inclusión tecnológica.
Jelp | Marketplace de Field Service | Vertical SaaS
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About jelp.com
Jelp es una empresa tecnológica, especializada en Field Services, para hacer equipo con Fabricantes y Distribuidores de equipos para mejoras al hogar. Apoyamos a profesionales técnicos independientes en su crecimiento, educación e inclusión tecnológica.
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Technology Stack
jelp.com uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, cdnjs, and more.
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Font Awesome, Google Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
jelp.com receives approximately 1.8K monthly visitors and ranks #7,396,642 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:26 on the site.
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