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Jem: HR for the Deskless Revolution
A $21M startup using WhatsApp to fix HR for 2.7 billion overlooked workers
While SaaS giants fight for the desk-bound corporate elite, Jem is quietly building an HR empire for the 2.7 billion workers who never sit at a desk. They're not selling software—they're delivering payroll, benefits, and compliance directly into WhatsApp, the only app their workforce already uses.
"Jem isn't competing with Workday or Slack—it's bypassing them entirely by meeting workers where they already are: WhatsApp."
The Invisible Workforce Problem
The HR software market is saturated with tools for engineers, marketers, and executives. But what about warehouse staff, retail workers, and field technicians? These 2.7 billion deskless workers represent 80% of the global workforce yet remain invisible to traditional HR tech. Jem solves this by building on WhatsApp—a platform with 2 billion users that requires no training, no downloads, and no new habits.
The WhatsApp-First Strategy
Jem's genius isn't in features—it's in distribution. By delivering HR through WhatsApp, they eliminate the #1 adoption barrier: employee engagement. No app fatigue, no login forgotten, no resistance to new tech. Their 26.7K monthly visits with 47% organic traffic suggest strong word-of-mouth growth in industries where traditional HR software fails.
The company's leadership team—Simon Ellis (CEO), Thamsanqa Moyo (CTO), and Evan Anderson (Financial Director)—brings a mix of tech and financial expertise. With 101 employees and $21.1M in revenue, Jem has achieved a remarkable $209K revenue per employee, suggesting efficient scaling in a capital-intensive market.
- WhatsApp-native delivery eliminates training and adoption friction
- Targets the massive underserved deskless worker market (2.7B globally)
- High revenue-per-employee ($209K) indicates strong unit economics
- 47% organic traffic suggests strong product-market fit and referrals
The Unsexy Billion-Dollar Play
Jem proves that the biggest opportunities aren't in adding features—they're in removing friction for the workers everyone else ignores.
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Jem Homepage
Boost employee wellness, reduce financial stress and simplify workforce management with solutions delivered on WhatsApp.
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About jemhr.com
Boost employee wellness, reduce financial stress and simplify workforce management with solutions delivered on WhatsApp.
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Technology Stack
jemhr.com uses 22 technologies across their website including Font Awesome, Okta, PHP, and more.
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PHP
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HubSpot
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Traffic & Audience
jemhr.com receives approximately 26.7K monthly visitors and ranks #933,042 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:55 on the site.
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