jetsetter.com
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Jetsetter: The Travel Brand That's Burning Cash on Empty Traffic
A $29M revenue company with traffic problems and a 1.2-star rating. Here's what's broken.
Jetsetter.com isn't your average travel startup—it's a cautionary tale of brand dilution and SEO decay. With $29.3M in revenue but only 6,656 monthly visitors, the math simply doesn't work for a consumer travel platform.
"A 1.2-star rating with 91 reviews isn't a product problem—it's a brand identity crisis."
The Audience Vacuum
61% of traffic comes from undefined sources. That's not just poor analytics—that's a fundamental tracking failure for a $29M company. The top keywords are all variations of 'jetsetter' itself, meaning zero organic discovery. Users aren't finding Jetsetter for travel inspiration; they're typing the brand name directly, suggesting a dead-end marketing funnel.
The Revenue Mirage
With 116 employees generating $29.3M in revenue, that's roughly $252K per employee—solid for a media company, but disastrous for a travel platform. This isn't a high-growth travel tech startup; it's a legacy media asset being milked for cash while traffic collapses. The WordPress/PHP stack confirms it's not a modern, scalable platform.
The tech stack tells the story: jQuery, Bootstrap, and WordPress in 2024. This is a content site, not a travel product. No modern frameworks, no real-time booking APIs, no dynamic personalization. Jetsetter is a magazine pretending to be a platform, and the market is punishing them for it.
- 116 employees for 6K monthly visits = ~57 visits per employee per month
- Top 5 keywords are all brand variations, zero travel intent
- Trustpilot score of 1.2 suggests customer service failure
- 61% traffic from 'undefined' sources = broken attribution
This isn't a travel company—it's a zombie asset.
The brand has value, but the product is dead. Either pivot to B2B travel tech or shut it down.
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5 keywordsHow is Jetsetter's SEO?
Open Graph Image
https://s0.wp.com/_si/?t=eyJpbWciOiJodHRwczpcL1wvaTAud3AuY29tXC9qZXRzZXR0ZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNlwvY3JvcHBlZC1mYXZpY29uLnBuZz9maXQ9NTEyJTJDNTEyJnNzbD0xIiwidHh0IjoiSmV0c2V0dGVyIHwgVHJpcCBJZGVhcy4gRGVzdGluYXRpb25zLiBGb29kICsgRHJpbmsuIEhvdGVscy4gU3R5bGUuIiwidGVtcGxhdGUiOiJlZGdlIiwiZm9udCI6IiIsImJsb2dfaWQiOjIzNDQyNjM3Nn0.rpZ7OU1vM6hgrpCGSA-GN7sWZDcEkPAwFUn2o0yh_hUMQ
Meta Tags
Jetsetter | Trip Ideas. Destinations. Food + Drink. Hotels. Style.
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Reviews (20)
Amazingly Awesome!!
I used Jetsetter for the first time on my previous vacation.Well,just a short trip to one of the Malaysian islands,good enough for me and the missus to chill and unwind.Jetsetter recommended a 5 star boutique hotel-Casa Del Mar.What can i say? Thumbs up to a 5 star experience!! I couldn't thank enough the staff ( I didn't catch her name though,haha) who responded diligently to my emails to accommodate my requests.No disappointment. I'll definitely be using Jetsetter for my future vacations. Thanks Jetsetter.No regrets.
the concept of Jetsetter is great but …
We were booked on a honeymoon trip to Greece and chose a lovely hotel via jetsetter. We decided to go with their deal due to the special perks included ie. free bottle of wine, hamper, welcome drinks, % off any hotel bought food etc. The concept is great and booking process was easy however turned out that jetsetter then booked us via Expedia and the hotel had received none of the jetsetter information or included perks that we were told we would receive. It just came through to them as an Expedia booking and we weren't offered any of the items we were promised, even after we showed them our jetsetter papers as the bookings didn't match up and then the hotel got frustrated at us. I feel that it was a bit of a scam - It didn't ruin the trip but it was a let down.. just book via Expedia next time and don't be expecting any perks!
I checked out the site and somehow they…
I checked out the site and somehow they ended up charging me I got absolutely nothing from them. Have tried to contact them but no answer no reply. They are a total scam. Do not sign up
I am giving a 1 star which is far too…
I am giving a 1 star which is far too high. I never get any alerts and similar to other reviews I am not getting anyone to respond to my emails. Zero!! I was hopeful that they would provide different results but they send nothing. I signed up with Going and I get something at least once but usually many every day. Don’t waste your time with Jetsetter you will be sadly disappointed.
Jetsetter is Pathetic
Sad that I am compelled to give hem even one star. Jetsetter has pathetic, well actually apparently non-existent customer service. After getting no alerts at all and questioning it, they still charged me and when I asked repeatedly for a refund, I couldn't even get a reply. Use GOING instead, GOING is brilliant. JETSETTER SUCKS. I want my money back.
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About jetsetter.com
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Technology Stack
jetsetter.com uses 10 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Web Standards
RSS
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
jetsetter.com receives approximately 6.7K monthly visitors and ranks #3,114,954 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:32 on the site.
The majority of jetsetter.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about jetsetter.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jetsetter.com directly at https://jetsetter.com.