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The Construction Giant Hiding in Plain Sight
JGM's 845 employees and $343M revenue vs. a ghostly web presence
JGM isn't a startup—it's a £270M construction empire with 845 employees and a digital footprint smaller than a local bakery. This isn't a failure; it's a strategic choice that reveals everything about where the industry's value truly lies.
"When your revenue is $343M but your website gets 1,251 visits, you're not selling online—you're building relationships offline."
The Offline Empire
JGM operates in the high-stakes world of construction where contracts are won through credentials, not clicks. Their 845-person team delivers complex projects across Scotland, yet their digital presence is minimal. This isn't neglect—it's a fortress built on referral networks, established reputation, and the kind of relationships that don't Google for contractors. Their top search term? Their own brand name, with 2,600 monthly searches from people who already know they exist.
The Traffic Paradox
The data tells a fascinating story: 1,251 monthly visits for a $343M revenue company. That's $274,000 in revenue per website visitor. For comparison, a typical SaaS company might see $50-200 per visit. JGM's model isn't about conversion funnels—it's about converting a single, pre-qualified lead into a multi-million-pound contract. Their traffic isn't a weakness; it's surgical precision.
- Tech stack: WordPress with jQuery, Bootstrap, Owl Carousel—functional but not flashy
- Leadership: 5 directors across mechanical, fire & security, and pre-construction
- Search behavior: Brand-dominant (jgm) + local landmarks (Leith Victoria Swim Centre)
- Digital strategy: Minimal SEO, maximum real-world presence
The construction industry operates on trust, not traffic. JGM's leadership—Scott Hughes, John Lafferty, John Gellatly, Andy McKnight, Chris Laird—represents decades of accumulated credibility. Their website serves as a digital business card, not a sales engine. The real marketing happens in boardrooms, not on Google.
The Anti-Startup Playbook
JGM proves that in B2B construction, relationships > reach, and trust > traffic.
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JGM Building Services Solutions | Since 1907
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JGM - John G Mackintosh
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About jgm.co.uk
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jgm.co.uk uses 9 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
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WordPress
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Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
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Bootstrap
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jgm.co.uk receives approximately 1.3K monthly visitors and ranks #12,973,181 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:00 on the site.
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